According to a report from The Information, Google has decided to put the Android Silver program on the back burner as soon as Nikesh Arora left Google around mid-July 2014. Nikesh Arora was Google’s sales chief and was also responsible for putting together plans and resources for the Android Silver program. Even though Android outnumbers iOS by a huge margin in terms of market share, Apple earns the maximum amount of smartphone profit. The Android Silver program was aimed at grabbing some market share from the fists of Apple, especially in the North American market with premium devices and consistent software updates, directly from Google.
According to the report, neither Google nor carriers were much interested in the Android Silver program. We had earlier discussed whether the Nexus program could co-exist in peace with Android One, Android Silver and Google Play Edition devices. But with this news, it would be safe to assume that we might see more Nexus devices. Motorola and Google are reportedly working together on a 5.9-inch Nexus device which is codenamed as “Shamu”. Could we see the HTC Nexus 9 along with Motorola Nexus 6 in the coming future?
Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.