Would Nexus devices co-exist with Android One and Android Silver?

By June 30th, 2014 AT 8:00 AM

All those rumours about Nexus devices being axed in favour of Android One and Android Silver have been put to rest by Dave Burke who heads the engineering at Android and the Nexus program.

During the Google I/O 2014, Burke stated “People just get excited by concepts and forget why we do things. We are still invested in Nexus. People have been commenting about Nexus because there is something else and they think that means the end of Nexus. That is the totally wrong conclusion to make,”. Although Google did not announce Android Silver smartphones officially, Burke’s statement hints towards their existence. As per the reports, Android Silver devices would be high end smartphones. Just like Android One devices, it is being rumoured that Google will allow little to moderate customisation options to OEMs in Android Silver devices.


Nexus devices will always have a special place in my heart. I’ve owned a lot of Nexus devices including Nexus S, Galaxy Nexus and Nexus 4. Nexus devices would continue to showcase the power of unadulterated Android experience and the way forward for OEMs. Google might announce a new Nexus smartphone with the public launch of Android 5.0 L this fall (late September).

This also raises questions about the future of Google Play Edition devices. Would they be replaced with Android Silver? I am not sure. They aren’t even available in India. But it looks like the situation is getting out of hand due to multiple initiatives; Android One, Nexus, Android Silver and Google Play Edition. In my view, Google should replace the Google Play Edition devices with Android Silver devices wherein, OEMs should be able to install custom launchers and other apps via Google Play Store (a lot of OEMs including HTC and Motorola are already doing it). This will make sure that users can opt in or out of OEM customisations as per their choice.

All of this boils down to one important question, can Nexus devices co-exist with Android One and Android Silver? The answer is yes, they can. The perfect situation should be;

  1. Android One – Low cost Android smartphones with guaranteed updates and acceptable performance and quality as mentioned by Apurva in her analysis of Android One program.
  2. Nexus – Unadulterated Android experience with value for money factor. These will be the devices which would continue to get the first taste of new versions of Android.
  3. Android Silver (replacing Google Play Edition devices)- High end smartphones and tablets with moderate OEM customisations which would give them a chance to show their technological prowess and a way to differentiate from others without being too distant from Android user experience and basics.

Do you agree with me? If no, what do you think about the future of Nexus and Android Silver devices?

Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.

Leave a Reply

Photo and Image Files
7 Comment threads
6 Thread replies
Most reacted comment
Hottest comment thread
7 Comment authors
Android Silver program has been pushed on the back burnerRamarishrishTremerin Dsouza Recent comment authors
newest oldest most voted

[…] neither Google nor carriers were much interested in the Android Silver program. We had earlier discussed whether the Nexus program could co-exist in peace with Android One, Android Silver and Google Play Edition devices. But with this news, it […]


even i held tht view until one of the googe head confirmed indirectly that nexus is not dead..
evleaks has been flawless but eldar murtzan has been wrong many times before.. the reason i say there is hope is becuse time… as you mentioned nexus 5 leaked 2 months ago before launch.. it is going to be out by november so expect leaks by september which is still 2 months far.. maybe they are waiting to see k1 power consumption in a smartphone..


*Lets see bro their is a lot of ambiguity in the statement of Google employee he never said nexus is not dead for smartphones all he said is nexus is not dead which is in a way true given those nexus 9 rumors and its impending launch.He if would have mentioned smartphones in his statement I would not argue but he did not and yeah evleaks is a person who has been right 99.9% of the times so if he had made a public statement like this he must have been sure and I personally feel that android silver +… Read more »

Recent Posts

Independent TV Customers Unable to Access Website to Claim Refund, DTH Operator Yet to Resume Operations

Independent TV has been in a tough spot over the last month or so as the company stopped providing services...

Trai Issues Show Cause Notice to Tata Sky Over Violation of Quality of Service Norms

The Telecom Regulatory Authority of India (Trai), on July 8 sent a show-cause notice to Tata Sky nailing the DTH...

Will Airtel Digital TV and Dish TV Merger Challenge the Position of Reliance Jio GigaTV?

After the introduction of the revamped tariff regime, the DTH industry has become competitive too. Similar to the telecom industry,...