Amazon notoriously increases the price of Micromax Yureka in middle of a flash sale from Rs. 8,999 to Rs. 12,499

By January 13th, 2015 AT 6:01 PM

It was an important day for the tech geeks and all the folks who were looking out to buy Micromax Yureka an exceptional device that will be powered by the Cyanogen Mod and the state of the art 64 bit processor from Snapdragon. Well i was waiting to buy one for myself and frankly speaking i didn’t have much expectation since Amazon India has been known for its botched up sales.


Amazon not only started the sales a few minutes before 2PM but they also made a huge mistake as the Buy Now button disappeared after the sale started. The worst part comes when Amazon notoriously increased the price of the device from Rs.8,999 to Rs. 12,499. This behaviour from Amazon is nothing short of fraud as they had initially advertised the device for Rs. 8,999.

10922294_10153003697052177_3891272076356209325_o  Questions And Answers  why my order say 12499 as it would be 8999

Flipkart has never indulged in such kind of unethical behavior before but Amazon showed their sinister face by increasing the price in middle of a flash sale. We wonder how we can trust these multinational giants if they keep misguiding and looting people with such tactics.

It seems Micromax increased the price just so that they can indirectly compete with Xiaomi devices which are priced at a reasonable price point. Amazon has still not issued any sort of official reply. Let us know if you had the similar experience in the comments below.

Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. He is also a foodie by heart and loves both the edible chips and non-edible silicon chips.

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In my personal experience, Amazon has increased the price on several products (not limited to flash sales) but hourly offer items as well. This is the same for SnapDeal too. The discount will not reflect in the product page or final price in card. But for Flipkart it’s never happened to me. But apart from this has done an amazing job of delivering my products promptly and without any hick-ups.


Feeling sorry for you brother. But claiming Flipkart has never done this is an overstatement. I suffred ordering a Karbonn A12*. The price went up from 3690 to 4099.

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