Amazon notoriously increases the price of Micromax Yureka in middle of a flash sale from Rs. 8,999 to Rs. 12,499

By January 13th, 2015 AT 6:01 PM

It was an important day for the tech geeks and all the folks who were looking out to buy Micromax Yureka an exceptional device that will be powered by the Cyanogen Mod and the state of the art 64 bit processor from Snapdragon. Well i was waiting to buy one for myself and frankly speaking i didn’t have much expectation since Amazon India has been known for its botched up sales.

amazon-yu-yureka-fraud

Amazon not only started the sales a few minutes before 2PM but they also made a huge mistake as the Buy Now button disappeared after the sale started. The worst part comes when Amazon notoriously increased the price of the device from Rs.8,999 to Rs. 12,499. This behaviour from Amazon is nothing short of fraud as they had initially advertised the device for Rs. 8,999.

10922294_10153003697052177_3891272076356209325_o

Amazon.in  Questions And Answers  why my order say 12499 as it would be 8999

Flipkart has never indulged in such kind of unethical behavior before but Amazon showed their sinister face by increasing the price in middle of a flash sale. We wonder how we can trust these multinational giants if they keep misguiding and looting people with such tactics.

It seems Micromax increased the price just so that they can indirectly compete with Xiaomi devices which are priced at a reasonable price point. Amazon has still not issued any sort of official reply. Let us know if you had the similar experience in the comments below.

Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. He is also a foodie by heart and loves both the edible chips and non-edible silicon chips.

guest
32 Comments
newest
oldest
Inline Feedbacks
View all comments

Recent Posts

Vodafone Idea Hikes Prices of Rs 598 and Rs 749 Family Postpaid Plans by Rs 50

Vodafone Idea has been one of the go-to operators for postpaid services thanks to its affordable and unique plans. For...

Smaller Broadband Players Have Equal Opportunity to Grow as Big Players: Motilal Oswal

The Indian wireline market has remained highly underpenetrated for years due to weak wired infrastructure. However, with Reliance Jio entering...

BSNL Rs 199, Rs 798 and Rs 999 Postpaid Plans Now Available Across All Circles

As we reported last month, BSNL is getting aggressive in the postpaid segment with three postpaid plans of Rs 199,...