Bharti Airtel today announced its partnership with India’s largest premium streaming platform Hotstar to bring digital content from Hotstar’s portfolio to Airtel customers. This will further expand Airtel TV app’s wide range of offerings and expand the footprint for Hotstar’s content across Airtel’s large mobile customer base. With the new partnership, Airtel TV now has access to one of the largest and most exciting digital content portfolios in India, with over 350 Live TV channels and close to 10,000 popular movies and shows from India and abroad.
Just yesterday, we reported the same news, and still, there’s no update on Airtel on the premium membership plan of Hotstar. Earlier, Airtel has forged partnerships with all leading broadcasters and production houses to bring the best of content on a single platform and offer a compelling experience to customers and also to take the war to the next level with Reliance Jio.
Hotstar’s rich content library comprising over 100,000 hours of content, in 9 languages comprising live sports and the best of Indian cinema and TV shows from channels across the Star network will now be available to all Airtel customers for free through the Airtel TV app. This will include shows from 22 channels and over 3000 hit movies and shows.
Sameer Batra, CEO – Wynk said, “We are delighted to have Hotstar onboard as a long-term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TV’s new version has received an extremely positive response from users, and we will continue to bring exciting content and in-app innovations to delight them.”
And the best part is the Airtel TV app is free for both Airtel Prepaid and Postpaid customers on a promotional basis till June 2018. To get started, customers can download the latest version of the Airtel TV app to enjoy the upgraded content.