Bharti Airtel Reportedly Partnering With Star TV, To Offer Free Hotstar Subscription

Leading telecom operator Bharti Airtel is reportedly partnering with Star TV, in order to stay top in the content game. This partnership will allow Airtel to distribute Star TV’s entire content portfolio on the Airtel TV application. The telco will also offer a free subscription of Hotstar, which is the leading content player in the Indian market as per a recent report from Counterpoint Research firm. However, the subscription is said to be limited for select Airtel customers like the Amazon Prime subscription.

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“For the past few weeks, leadership teams of both companies have been in talks to work out details, which are near final and will get announced as early as next week,” a person with direct knowledge of the matter told Economic Times.

It is also said that the deal of Bharti Airtel with Star TV is aimed at boosting the carrier’s revenue from data services and also to retain the subscribers who’re paying for the tariff plans with better data benefit. This move will also help Airtel to compete with Reliance Jio head on head.

As stated, all the Star TV’ services will be available on Airtel’s content platform Airtel TV. “Airtel sees content bundling as a big differentiator,” added the same person. Both Airtel and Star TV did not respond to ET’s queries over this news.

“Airtel does not plan to produce any content but wants to focus on curation from multiple sources to become a one-stop shop for the customer,” the person further added.

Airtel has been aggressively developing its content portfolio over the last few months. Last month, Airtel announced its partnership with Amazon and offering free Amazon Prime subscription to its Airtel postpaid customers on the postpaid plan above Rs 499.

So Airtel might offer Hotstar subscription to postpaid users only but might open the Star TV content to every Airtel users. Airtel also said that its Airtel TV service would be open for all users until June 2018, meaning any Airtel prepaid or postpaid user can watch the content for free.

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15 Comments on "Bharti Airtel Reportedly Partnering With Star TV, To Offer Free Hotstar Subscription"

 

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arun venkatram
February 11, 2018 11:36 pm 11:36 PM

If this is the case I would be porting to Airtel from Vodafone once my pack gets over…

Arena
February 12, 2018 1:27 am 1:27 AM

Lol…it will just like with jiotv. Premium content still be paid. And I remember I paid 600-700 for 1 year offer price. But I don’t even remember when I used it last time….had amazon prime, hotstar, sunnxt. All left in used mostly….u need time/purpose to use them. Just bcz u don’t have u feel like wanting them…when u have u never open it….same situation for most.

Krrish
February 11, 2018 10:49 pm 10:49 PM

No hot star premium only cricket matces and hindi content added

Pritam Das
February 11, 2018 8:50 pm 8:50 PM
Off topic: I’m frustrated with airtel. Getting 1 GB per day And due to being busy all day, often have 600-700 MB left at around 11 pm in night. Then to fill my quota for the day I put some large files to download. Although speed is good, if time crosses 11:30 and quota ends, airtel starts cutting data from next day. First I thought, airtel always sets daily quota at 11:30 but that’s not true. It doesn’t happen always. But many days i have lost data from next day’s quota trying to fill up present day’s 1 GB way… Read more »
Arena
February 12, 2018 1:35 am 1:35 AM

Boi doi it other way….use first 500mb for downloads or YouTube offline or for something planned….remember to turn off background data for all apps….bcz when u do 500, background can do 100-200. So u will be left with nothing for the rest… What i do I fill 500 when its fast, 500 day time…if I am on jio 2300 then anytime speed are excellent. Only 5mhz of band 5 is congested during day time.

Pritam Das
February 12, 2018 8:10 am 8:10 AM

Yeah I consume my data past midnight on most days and don’t leave much for the day to sit at idle. But somedays your body ditches you and you’re asleep before you even know. Anyways, my point was airtel’s shady practices. I really love how transparent Jio is, if only their speeds were as good in my location. By the way, I’m a real noob when it comes to bands and stuff. Can i switch among them to optimize my speeds and avoid congestion? If so, please respond how. Thanks.

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