Airtel Payments Bank Appoints Shilpi Kumar as Chief Marketing Officer

Shilpi comes with an extensive background in the industry. She completed her PG (post-graduation) degree in Business Management from Amity University. Then in 2018, Shilpi completed a programme in leadership excellence, Organisational Leadership from Harvard University.

Published by
Tanay Singh Thakur

Airtel Payments Bank

Airtel Payments Bank (APB), the profitable banking subsidiary of Bharti Airtel, has announced that it has appointed Shilpi Kumar as the new Chief Marketing Officer (CMO) for the company. Shilpi Kumar will oversee the marketing and corporate communication function for APB.

The role of Shilpi in the company would involve planning, developing, implementing, and monitoring the overall business marketing strategy. Things such as market research, product marketing, pricing, marketing communication, advertising, and public relations will also fall under the scope of Shilpi’s job.

APB said that “Shilpi will be the bank’s Executive Committee member and will be working closely with our MD and CEO, Anubrata Biswas.”

Shilpi Kumar Background in Studies and Corporate World

Shilpi comes with an extensive background in the industry. She completed her PG (post-graduation) degree in Business Management from Amity University. Then in 2018, Shilpi completed a programme in leadership excellence, Organisational Leadership, from Harvard Business School.

To learn about Digital Marketing in-depth, Shilpi took up a Digital Marketing course between April 2021 to December 2021 from Northwestern University – Kellogg School of Management.

This is not the first time Shilpi will be working with Bharti Airtel or one of its subsidiaries. In 2002, Shilpi started as a Summer Trainee at Samsung and was there for less than a year. Then, from June 2003 to November 2004, Shilpi worked in the Marketing Department of the UB Group.

She then moved on to work as a key accounts manager in Coca-Cola Bottling Company United for two years and one month between November 2004 to November 2006.

In November 2006, Shilpi joined Bharti Airtel for the first time and was with the company for three years and five months. In that period, Shilpi worked as an Assistant Manager in Marcomm in the role of Manager for Channels and Alliances and then Manager for Marketing Acquisitions – B2C.

In October 2010, Shilpi joined Airtel again as Head of Marketing and Communication. There is no doubt that she is already aware of the corporate culture that exists within Airtel. But this is a new era, and she is now working with the banking subsidiary of the company, so it will be a fresh set of challenges for Shilpi.

After leaving Airtel again in September 2011, Shilpi worked in several brands such as Godfrey Philips India Ltd and Group Renault. Her last job was Director of Marketing & Business Insights – GMS JAPA Region at American Express.

It will be interesting to see how Shilpi helps APB in steering towards a better brand image and more profitability. With Indians transacting more digitally, if APB is able to push more consumers its way by giving them incentives and showing why it is superior to other brands with features such as Airtel Safe Pay and more, it will be a great win for the company as well as Shlipi.

Tanay Singh Thakur

Tanay is someone with whom you can chill and talk about technology and life. A fitness enthusiast and cricketer, he loves to read and write.

Published by
Tanay Singh Thakur

Recent Posts

Vivo Y35 4G has Launched With a Snapdragon Chip

The newest smartphone in Vivo's reasonably priced Y-series has been quietly unveiled in Indonesia: the…

Samsung Galaxy Z Flip4 and Z Fold4 Indian Prices Revealed

Reliable industry sources reported on Monday that the Galaxy Z Fold4 would cost Rs 1.55…

Apple Might Start Pushing Ads on iPhones, Apple TV+ for Additional Revenues

The bloatware-free interface on Apple iPhones is well-known. The majority of the proprietary apps that…

WhatsApp Stickers for Independence Day 2022: How to Send

India is commemorating its 75th Independence Day today. Many people rely on social media and…

PM Modi Assures 5G Coming Soon to India

Prime Minister Narendra Modi has assured the citizens of India that 5G is not far…

Airtel Brings Two New Prepaid Plans to Fight Off Jio

Bharti Airtel wants to keep users interested in its services. That is why the telco…

Jio and Airtel Could Launch 5G Today

Bharti Airtel and Reliance Jio, two of the leading telecom operators in India, could launch…

BSNL 4G, if Executed Right Can Solve Problems of Indian Consumers

Bharat Sanchar Nigam Limited (BSNL) is expected to launch 4G network using homegrown technology on…

OnePlus 10T 5G or Oppo Reno8 Pro 5G: Which is the Better Flagship on Paper

In many ways, smartphone photography has improved. For photographers, smartphones like the Oppo Reno8 Pro…