Airtel the largest operator by subscriber base has launched two new paper recharge coupons (PRCs) in Bangalore city of Karnataka circle. Airtel says these recharge coupons are aimed at targeting the young users who work night shifts in BPOs in bangalore or students who stay up till late at night and are looking for affordable mobile data options.
The first coupon with denomination of Rs.9 comes in 3 variants, the user can pick either 1GB of 2G data with a validity of one night (12AM to 6AM) OR 40 MB of 2G data with the validity of 1 day OR 25 MB 3G/4G data with the validity of 1 day.
The second coupon with denomination of Rs.47 comes in 2 variants, the user can pick either 1GB 3G/4G data with the validity of one night (12AM to 6AM) OR alternatively he can pick 150 MB of 3G/4G data with the validity of 7 days.
|PRC denomination (Rs.)||Benefits||Validity|
|9||1 GB 2G data||12AM to 6AM|
|40 MB 2G data||1 day|
|25 MB 3G/4G data||1 day|
|47||1 GB 3G/4G data||12AM to 6AM|
|150 MB 3G/4G data||7 days|
These are mini recharge vouchers or small bites that come in handy to feed the late night data hunger. It is a nice initiative by Airtel to tap a revenue source from the youth segment by offering its bandwidth in hours when it lies largely unused by the corporate sector and largely in demand by the nocturnal youngsters in Bangalore and can yield more income for the operator.
Would you consider recharging with these new paper recharge coupons released by Airtel? let us know your views and opinions through your comments below.