Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Almost all the Cable TV and DTH subscribers are now waiting for the new changes which Trai is set to introduce to the tariff mandate. To recall, the Trai tariff regime became fully effective on April 1 and it changed the entire dynamics of the industry. A lot of subscribers started opting for OTT subscriptions, instead of paying for their standard TV connection. As part of the changes, Trai is expected to bring some tweaks to the Multi TV policy. Right now, DTH and Cable TV operators can choose the NCF amount they charge from the users, but Trai is expected to change that and announce fixed NCF for Multi TV connections as well. NCF charges for Multi TV connections differ with every operator and Airtel Digital TV is charging Rs 80 for every secondary connection a customer has.

Pricing of Airtel Digital TV Multiple Connection
The crucial point to note about the Multi TV connections after the Trai mandate is that whatever discount the subscribers will enjoy will be on NCF only. There will be no discount for the consumers on the content charges which the respective channel owners levy. As such, Airtel Digital TV has announced that it would charge Rs 80 plus taxes for 100 SD channels as Network Capacity Fee (NCF) for all multiple connections getting activated under the same account. Additional NCF of Rs 20 will be charged for the subscribers for the subsequent slot of 25 channels which is the norm for standard first connection over the 100 channels.