Airtel Digital TV Set-Top Box Still Ahead of Others With Its Rs 1,300 Price Tag

In the last year, the DTH industry has grown intensely competitive because of the new regulatory changes. Due to the reeling changes in the DTH industry and sort of a fresh start, the subscribers had the chance to switch their DTH operators, and many of them did too. This also gave the chance to the DTH operators to increase the attractiveness of their offerings. The new Trai report on the DTH subscribers also shows that a lot of subscribers that had left the DTH services back during the time of the Trai tariff regime have also started coming back. This means that the DTH operators are likely going to see a new influx of customers. Now, one of the choices the subscribers will have to make is the DTH operator which they will stick with. A lot of that depends on the pricing of the HD Set-Top Box. Since most of the subscribers opt for the HD Set-Top Box, the pricing of the STB is one of the most crucial factors which decides the competitiveness of the DTH operator. When it comes to this, Airtel Digital TV seems to be leading the chart.

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Airtel Digital TV HD Set-Top Box

Recently, we heard that Tata Sky has slashed the prices of its HD Set-Top Box. Now Tata Sky is the most popular DTH operator in India, and there is no doubt that the DTH operator service provider offers some of the best services to its customers. However, considering the pricing of the Set-Top Box, even after the price cut on its HD Set-Top Box the Tata Sky HD Set-Top Box retails for Rs 1,399. On the other hand, the pricing of the Airtel Digital TV HD Set-Top Box remains Rs 1,300, and that is without any price cut.