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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
A few days back, we reported that Idea Cellular, the third largest operator in India by subscriber base, has added extra data in the existing packs in the Himachal Pradesh circle. Now, they have come up with the same strategy for the Maharashtra circle. The telco has made a revision to its data packs, and instead of hiking data prices like they did earlier, they have added more data into existing data packs.
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This move by Idea Cellular is to counter Airtel, which is offering 4G data at 3G data rates in the circle. However, Idea has enough spectrum to launch 4G to counter other 4G players, but it seems that they will not launch 4G anytime soon, so they decided to add more data in older data packs to keep their users bound to their network. Idea is market leader in the Maharashtra circle with a maximum number of subscribers. However, in recent months, Airtel has bagged more new users due to their 4G offerings, while Vodafone acquired some new users due to their Double Data offers.
Idea has added data in both the 2G and the 3G segments. In the 2G category, revision has been done to two packs, which are priced at Rs. 248 and Rs. 298. Almost 50 percent of extra data has been credited to these packs when compared to the older benefits. While the telco has launched a new small data pack of Rs. 101, which offers a month-long validity, and 300 MB 2G data. You can get the complete details about the changes in the chart below.
