ACT Fibernet Reshapes Brand Identity by Introducing New Logo and Tagline

ACT Fibernet today introduced a part of its new brand identity in form of a new logo and tagline which reads Feel the Advantage

By February 14th, 2019 AT 3:41 PM
Highlights
  • ACT Fibernet also announced that it would partner up with content providers like Alt Balaji, ZEE 5 and more.
  • The ISP would also work towards a more robust gaming experience by partnering up with gaming cafes and gaming OEMs.

ACT Fibernet which is India’s largest fibre broadband ISP has unveiled its new logo and a tagline. ACT in an event held in Delhi said that its new logo and tagline, “Feel the Advantage” is a strategic component of ACT Fibernet as it aims to become the most admired in-home entertainment and interactive internet services provider in India. The ISP also said that the new brand identity would represent ACT’s differentiated customer-centric approach and its futuristic vision. The brand will also be dedicated towards enhanced user experience, and it will work to provide maximum value to the consumers, ACT said. Further, ACT Fibernet also remarked on plans of expanding across various categories like ACT Advantage Entertainment, ACT Advantage Gaming, ACT Advantage Speed and more.

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ACT to Also Equip Smart Cities with Wi-Fi Hotspots.

Speaking at the launch event, ACT Fibernet CEO, Bala Malladi also discussed the company’s plans. He said that ACT Fibernet would partner up with content providers like ZEE 5, Alt Balaji, and Sony Liv amongst others to also boost its content offering. Malladi also emphasised gaming as an integral part of ACT Fibernet’s offering. He said that the company would also partner up with gaming cafes, gaming OEMs and more to provide an exceptional gaming experience. The company also said that it is aiming to launch its broadband service in the North and West thus expanding its footprint across India. The CEO announced that in 2019, ACT Fibernet would also get a single toll free Customer care number countrywide which would make the company highly accessible to the consumers. The ISP would also support the government’s smart city project by providing upwards of 5000 wi-fi hotspots in Bengaluru, Hyderabad, Chennai, Vishakhapatnam and others.

New Logo to Symbolise Creativity and Innovation

On the occasion of the launch, Bala Malladi, CEO, ACT Fibernet remarked, “We have always believed in providing our customers the best solutions through our products and services. Today, consumer needs and usage behavior is continuously evolving. Newer technologies are constantly being adopted and becoming mass-scale by the day, be it streaming or gaming or smart homes. It is therefore our responsibility to work in conjunction with the rapidly evolving customer’s expectations and find feasible ways to serve them. We strongly believe that our new brand identity reflects this value and commitment we have towards our customers.

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Moving forward, we will be launching new products and services that our consumer’s desire. We are confident that with our pioneering Fibernet connection, hyper-fast speeds, new offerings and industry’s best customer service in place, we will successfully transform our customer’s experience by enabling them to do and accomplish more. With ACT you can Feel the Advantage.”

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Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

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