Airtel TV App Users Will Get Exclusive Access to ZEE5 Content for 3 Years

Bharti Airtel and content provider ZEE Entertainment today announced one of the largest partnerships in India. As part of the partnership, both Airtel and ZEE Entertainment Enterprises Ltd. (ZEEL) will work closely to curate digital/OTT video content solutions for customers across India. With this partnership, Airtel wants to drive the growth of digital/OTT video content ecosystem in India. Airtel prepaid and postpaid customers to get exclusive access to premium content of ZEE. Over the next three years, curated & select video content produced by ZEEL, including TV shows, original series and movies will be available exclusively on Airtel’s digital properties like Airtel TV, in addition to ZEE’s digital platform, ZEE5 said a media statement of Airtel.

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Furthermore, the partnership will also enable Airtel’s mobile and home broadband customers to enjoy a superior and differentiated content experience.

Airtel TV App Users to Have Access to ZEE5 Content

It’s also revealed that Airtel TV app users will now have access to ZEE5 content. All the digital content library of ZEEL which includes the Video on Demand (VOD) network content along with the recently launched ZEE5 Originals, Movies, TV Shows, Music Videos, Lifestyle shows, Kids shows and Plays, will be available to download through the Airtel TV app.

This will add to Airtel’s existing catalogue of over 10,000 shows, movies and 375+ Live TV channels. This partnership also cements Airtel TV’s position in the content space amongst telecom operators. The users of Airtel will continue to enjoy ZEE’s 37 Live TV Channels.