Analysis: Airtel Prepaid-Promise Plan Details December 2017

Bharti Airtel, India’s leading telecom operator recently launched it’s Prepaid Promise Offering with the tagline “Everyone gets Everything“. As the core of the offering, the operator has made all its user-specific unlimited combo plans as open market plans and made them available to everyone. Any Airtel user in a specific circle can recharge with any of the packs available in his/her circle. Airtel also has a 360-degree campaign running across various marketing channels. In a very recent move, Airtel has made voice calls truly unlimited on its prepaid promise unlimited plans but reserves the right to modify the offer in cases of any commercial use.

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Looks like Airtel had made every move considering the customers’ feedback and the market dynamics. Just yesterday, Airtel has also launched its much-awaited 84days pack at a price point of 509 under its Prepaid Promise which offers 1GB/day for 84days along with unlimited voice and SMS.

PrepaidPromise

Airtel is also offering lucrative offers as a part of its segmented category “Best offers For You” to customers following different usage patterns which is a different story. But as on date, to keep up the promise, Airtel has made every plan available in the open market to counter the brutal competition in the prepaid segment. We have tabulated them below for the ease of understanding.

Prepaid-Promise Plan Details: 
AirtelPrepaidPromise_Rev1
Starting from a per day pack to a yearly pack, Airtel has made a wide range of packs available to customers. Based on the requirement, a customer can now choose one among *13 of the available packs under the unlimited offering and proceed with a recharge. Though some price points slightly vary across circles, the difference is negligible. Although these packs are not viable or organic for the industry, it is very evident that Airtel now has a counter pack for every competitive pack in the market.
Data Top-Up:
49Airtel
The 1GB data top-up is an open market offering and can be availed by any customer on any handset irrespective of the customer’s *active pack.