Vodafone strengthens network and transforms retail for enhanced customer experience in Mumbai
Vodafone-Mumbai

Ishmeet Singh, Business Head – Mumbai, Vodafone India

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Following a ‘Customer First’ approach, Vodafone India, has invested over INR 1000 crores on ramping up network and distribution and retail presence in Mumbai circle over the past 12 months (April 2014-March 2015). Already the preferred mobile services provider in terms of Subscriber base, Revenue Market Share and Retail touch points, Vodafone has been focusing on closer engagement and enhancing customer experience in an endeavour to be future ready.

Pursuing an accelerated growth strategy since April 2014, Vodafone has expanded its network footprint by adding over 1200 new 3G and 2G sites across Mumbai in the past 12 months. During this period, Vodafone has increased its exclusive retail footprint by rolling out 7 Vodafone Stores and 27 Vodafone Mini Stores.

Having set up one of the largest networks in the circle, Vodafone now has 5000+ 3G sites in Mumbai circle. Specifically to spread awareness and increase adoption of mobile internet, Vodafone has been hand holding customers through on ground engagement and education initiatives. 3G has shown tremendous uptake and has been growing at 44% YoY. Overall Data contribution to circle service revenues is 25%.

With this ramp up, Vodafone has further extended its leadership in Mumbai across relevant industry parameters – network coverage, subscriber base, retail footprint and revenue market share (RMS).

With already one of the country’s largest exclusive retail footprint, Vodafone has continued to expand its reach to cover various parts of Mumbai. Presently, Vodafone has more than 202 retail outlets (largest and exclusive) in Mumbai. Over the past 12 months, Vodafone has launched 10 Global Design Stores in Mumbai, as part of an initiative to offer an unmatched retail experience to its new age customers. Whether it is Manchester in UK or Mumbai, Vodafone Global Design Stores offer a uniform customer experience.