Has Vodafone Idea Quietly Discontinued Vi One Plans Bundling OTT, Mobile, and Broadband?

vodafone idea quietly discontinued vi oneVodafone Idea appears to have quietly discontinued its Vi One plans, effectively withdrawing a bundled offering that combined prepaid mobile services, fixed broadband connectivity, and OTT subscriptions under a single package. The plans, which were introduced in 2023 as part of the operator’s push toward convergence, are no longer available across Vodafone Idea’s official platforms.

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The Vi One plans bundled Vi Hero unlimited prepaid mobile plans with broadband speeds of up to 100 Mbps, free router and installation, and access to three OTT platforms Disney+ Hotstar, Sony LIV, and ZEE5. The proposition was positioned as a simplified, all-in-one solution aimed at increasing customer stickiness by tying together mobility, home internet, and entertainment.

However, a check across Vodafone Idea’s website, shows that the Vi One plans have been removed, with no new enrolments currently being offered. Vodafone Idea has not issued any formal communication announcing the withdrawal, suggesting the discontinuation has been executed quietly. The removal of Vi One points to challenges in scaling bundled offerings beyond select markets. The plans relied on partnerships with regional broadband providers such as YOU Broadband and Asianet Fiber, limiting their availability and making nationwide expansion difficult. Unlike competitors with extensive fixed-line infrastructure, Vodafone Idea lacks a large, unified broadband network, constraining its ability to execute convergence-led strategies at scale.

Also Read: Vodafone Idea’s Vi One Plans for October 2024 Detailed

The timing of the withdrawal is also notable. Vodafone Idea has been increasingly focused on tightening its prepaid portfolio, trying to improve monetisation from its existing subscriber base. Over the past year, the operator has concentrated on Hero and Non-Stop Hero plans, alongside tariff optimisation and 5G launch in select circles.