IDEA Cellular To Sponsor KBC, Users Will Get Special Privileges

IDEA Cellular, the pan-India mobile operator with over 68 million subscribers nationally, today announced that it will be a telecom partner and Sponsor for the most popular TV Game show ever on Indian Television, ‘Kaun Banega Crorepati’ (KBC) this year!

The popular show to be hosted by Superstar Amitabh Bachchan is ‘powered by’ Idea, as the leading pan-India mobile operator has obtained the ‘Telecom partner’ rights of the show.

KBC phone and SMS lines, powered by Idea Cellular, have been announced open for all Indian citizens, residing in India and of 18 years or above, for registering for the show. The first 7 Questions of KBC will be open for public response till August 9th 20:59:59 Hrs.

Additionally Idea subscribers across the country can access ‘Idea Pass’ to register for the show. An exclusive offer for Idea subscribers, ‘Idea Pass’ will enable users to register for 5 days more, between 21:00:00 Hrs on August 11th, 2010 till 20:59:59 Hrs on August 16th, 2010, in addition to the general dates of registration. While accessing through Idea Pass, Idea subscribers need to respond to 5 exclusive Questions of KBC on the specially designed IVR by dialing ‘55456’ (Add ‘01-04’ for the answer Options A-D. For eg. ‘5545601’ for ‘A’). Idea subscribers can also SMS their response to the short code 55456.

IVR – Calling 5545601/02/03/04 and saying “KBC”
Charges – Rs.3/min
Languages – Hindi and English

SMS – Sending SMS KBC in format below
KBCAnswer option[Input as A/B/C/D]Gender[Input as M or F] Age[In 2 digit whole numbers without any space]
Ex: KBC A M 34
Charges – Rs.3/SMS

According to Ms. Anupama Ahluwalia, Vice President – Marketing, IDEA Cellular Ltd., “Idea’s association with Kaun Banega Crorepati is a major milestone in our brand building and customer engagement initiatives this year. The tie-up will provide over 68 million Idea subscribers an additional gateway of opportunity to be a ‘Crorepati’, by simply using the Idea network while responding to the Questions of Kaun Banega Crorepati. We have created special lines to accommodate millions of callers and give them an opportunity to realize their dreams through this unique show”.

Idea has also struck a deal with KBC to ensure unique brand visibility during the show. ‘Idea’ signature tune will be heard everytime the contestant on the Hot-Seat calls a friend through the lifeline – ‘Phone-a-friend’. KBC Host and Quiz Master Amitabh Bachchan’s voice will be heard on Idea IVR and will also be available for download as Dialer Tones.

IDEA Cellular has also planned to launch a range of special KBC VAS packs and KBC Game exclusively for Idea subscribers. The new initiatives will be rolled out in a phased manner throughout the build-up period and after the show goes on-air in October 2010.

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  • Vipul.c.dhadhodra September 7, 2015 7:23 pm

    Dear ideacellular sir ji me ek baar Mr.amitabh bachchan sir ji ke darsan karna chahta hu please help me sir ji

  • Vipul.c.d - Rampura July 8, 2015 12:26 pm

    Idea is the bast network

  • ashish singh - imphal October 13, 2014 7:54 pm

    I revd a call from rajeshwar telling from idea 2 day that I won 25 lack thrgj kbc collaboration with idea.they gve a lottery number n asked to call a person at mumbai branch manager mr.vijay kumar. so to give my account number so as to transfer the money in my account.just wanted to know is it a fake call or is really happening.comments plz

  • Ajitosh ghosh May 8, 2012 10:04 am

    In my knowledge idea is the best in my own experience

  • shakeer hussain October 3, 2011 11:15 pm

    IDEA is the perfect idea of every one

  • Saurabh gupta September 21, 2011 4:10 am

    yashvir singh :
    In my so long experience Idea is the best any where any time,so that i am connected strongly.

    other then network what is good in idea its terrif is very high infact highest

  • yashvir singh September 20, 2011 11:20 pm

    In my so long experience Idea is the best any where any time,so that i am connected strongly.

  • rakesh September 13, 2011 10:49 pm


  • INDRA August 22, 2011 10:32 pm


  • shri ashok kumar sharma August 20, 2011 9:00 pm

    Idea is an idea which may be the idea of perfection

  • shri ashok kumar sharma August 20, 2011 8:54 pm

    any who the goodwill come out of evil

  • Amzad khan August 15, 2011 10:50 pm

    how to kbc answer for idea mobile

  • Mr Ramesh October 27, 2010 12:52 pm

    messages for registration are still continued coming (today also i.e 27 oct 10)to idea phone customers. However, it is reflected in kbc site that registration are open from 21 oct to 24 oct. kindly immediately stop the messages and stop to misguide the idea subscribers.

  • manish kumar October 27, 2010 12:30 pm

    is their any chance for new registration? how can i get that.
    manish kumar

  • sanjay verma August 13, 2010 10:00 pm

    where is the question for special idea users on sony tv. today is 13th

  • Dhiraj Kumar August 13, 2010 4:11 pm

    No idea special round question on Sony TV yesterday 11 August. Where is the question going to come from?

  • Ujwala Kulkarni August 12, 2010 7:40 pm

    No idea special round question on Sony TV yesterday 11 August. Where is the question going to come from?

  • m l arora August 12, 2010 5:26 pm

    no answer till now .how poor response.a bad show

  • m l arora August 12, 2010 12:55 pm

    what is the process of obtaining idea pass to enter is not clear.

  • Amit.G August 6, 2010 1:12 pm


  • Kanaga Deepan N August 5, 2010 1:48 am

    If IDEA came with offer like SMSing to special number for KBC from an Idea number is 10p/SMS and from other network numbers it costs Rs3/SMS— then it will be beneficial to them.. Just like they have done in Ungli-Cricket…

  • Sanjay Bafna August 4, 2010 12:53 pm

    Raghu :

    @Sanhay Bafna
    is there any Daily plan in Idea for AP circle

    No still not !

    • Shaik mohsin November 13, 2013 6:52 pm

      my kbc me regstion hu ya nahi confoam karna hai

  • Raghu August 4, 2010 12:49 pm

    @Sanhay Bafna
    is there any Daily plan in Idea for AP circle

  • rajiev August 4, 2010 10:19 am

    yeh hui na samjhdari

  • ranjit kumar tiwari August 4, 2010 8:07 am

    i want to participate but i cant understand the process

  • Micky August 3, 2010 10:11 pm

    Dono bachchan milikar loot rhe hey,what an idea sir ji

  • koppulapavan August 3, 2010 9:48 pm

    i want to partcate

  • Sanjay Bafna August 3, 2010 8:34 pm

    rajiev :

    any idea about sms charge


  • rajiev August 3, 2010 8:19 pm

    first time idea doing something nice

  • rajiev August 3, 2010 8:16 pm

    any idea about sms charge

  • VANEESH August 3, 2010 8:02 pm


  • -!GS!- August 3, 2010 6:48 pm

    whan an Idea Sirji.. gr8.. i think.. last tymm.. airtel was sponser of it 😛

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