IDEA Cellular To Sponsor KBC, Users Will Get Special Privileges

IDEA Cellular, the pan-India mobile operator with over 68 million subscribers nationally, today announced that it will be a telecom partner and Sponsor for the most popular TV Game show ever on Indian Television, ‘Kaun Banega Crorepati’ (KBC) this year!

The popular show to be hosted by Superstar Amitabh Bachchan is ‘powered by’ Idea, as the leading pan-India mobile operator has obtained the ‘Telecom partner’ rights of the show.

KBC phone and SMS lines, powered by Idea Cellular, have been announced open for all Indian citizens, residing in India and of 18 years or above, for registering for the show. The first 7 Questions of KBC will be open for public response till August 9th 20:59:59 Hrs.

Additionally Idea subscribers across the country can access ‘Idea Pass’ to register for the show. An exclusive offer for Idea subscribers, ‘Idea Pass’ will enable users to register for 5 days more, between 21:00:00 Hrs on August 11th, 2010 till 20:59:59 Hrs on August 16th, 2010, in addition to the general dates of registration. While accessing through Idea Pass, Idea subscribers need to respond to 5 exclusive Questions of KBC on the specially designed IVR by dialing ‘55456’ (Add ‘01-04’ for the answer Options A-D. For eg. ‘5545601’ for ‘A’). Idea subscribers can also SMS their response to the short code 55456.

Tariff-:
IVR – Calling 5545601/02/03/04 and saying “KBC”
Charges – Rs.3/min
Languages – Hindi and English

SMS – Sending SMS KBC in format below
KBCAnswer option[Input as A/B/C/D]Gender[Input as M or F] Age[In 2 digit whole numbers without any space]
Ex: KBC A M 34
Charges – Rs.3/SMS

According to Ms. Anupama Ahluwalia, Vice President – Marketing, IDEA Cellular Ltd., “Idea’s association with Kaun Banega Crorepati is a major milestone in our brand building and customer engagement initiatives this year. The tie-up will provide over 68 million Idea subscribers an additional gateway of opportunity to be a ‘Crorepati’, by simply using the Idea network while responding to the Questions of Kaun Banega Crorepati. We have created special lines to accommodate millions of callers and give them an opportunity to realize their dreams through this unique show”.

Idea has also struck a deal with KBC to ensure unique brand visibility during the show. ‘Idea’ signature tune will be heard everytime the contestant on the Hot-Seat calls a friend through the lifeline – ‘Phone-a-friend’. KBC Host and Quiz Master Amitabh Bachchan’s voice will be heard on Idea IVR and will also be available for download as Dialer Tones.

IDEA Cellular has also planned to launch a range of special KBC VAS packs and KBC Game exclusively for Idea subscribers. The new initiatives will be rolled out in a phased manner throughout the build-up period and after the show goes on-air in October 2010.

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33 Comments on "IDEA Cellular To Sponsor KBC, Users Will Get Special Privileges"

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Vipul.c.dhadhodra
Vipul.c.dhadhodra
September 7, 2015 7:23 pm 7:23 PM

Dear ideacellular sir ji me ek baar Mr.amitabh bachchan sir ji ke darsan karna chahta hu please help me sir ji

Vipul.c.d
Vipul.c.d
July 8, 2015 12:26 pm 12:26 PM

Idea is the bast network

ashish singh
ashish singh
October 13, 2014 7:54 pm 7:54 PM

I revd a call from rajeshwar telling from idea 2 day that I won 25 lack thrgj kbc collaboration with idea.they gve a lottery number n asked to call a person at mumbai branch manager mr.vijay kumar. so to give my account number so as to transfer the money in my account.just wanted to know is it a fake call or is really happening.comments plz

Ajitosh ghosh
Ajitosh ghosh
May 8, 2012 10:04 am 10:04 AM

In my knowledge idea is the best in my own experience

shakeer hussain
shakeer hussain
October 3, 2011 11:15 pm 11:15 PM

IDEA is the perfect idea of every one

Saurabh gupta
Saurabh gupta
September 21, 2011 4:10 am 4:10 AM

yashvir singh :
In my so long experience Idea is the best any where any time,so that i am connected strongly.

other then network what is good in idea its terrif is very high infact highest

yashvir singh
yashvir singh
September 20, 2011 11:20 pm 11:20 PM

In my so long experience Idea is the best any where any time,so that i am connected strongly.

rakesh
rakesh
September 13, 2011 10:49 pm 10:49 PM

IDEA IS A REAL GOOD IDEA.

INDRA
INDRA
August 22, 2011 10:32 pm 10:32 PM

IDEA IS A REAL IDEA

shri ashok kumar sharma
shri ashok kumar sharma
August 20, 2011 9:00 pm 9:00 PM

Idea is an idea which may be the idea of perfection

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