Airtel ‘hfz’ Alive in Ahmedabad (Gujarat) [Video]

Bharti airtel, one of India’s largest telecom operators, has organized a unique on-ground customer engagement initiative at Gulmohar Park Mall in Ahmedabad (Gujarat) Mall in keeping with its recently launched hfz campaign targeting the youth of India.

A flash mob of youngsters dance on HAR EK FRIEND ZARURI HOTA HAI (hfz), and get the mall visitors to join in excitement. Already there is much hype in the e-world as Airtel has mainly concentrated into socializing the idea. India’s biggest cellular service operator is now all ready to target the youth market with their latest pinch.

Airtel also put up an contest “Road to Vegas” on Facebook to promote ‘hfz’ Campaign among their fans as earlier we shared in TelecomTalk. So if you have any special and interesting friend share it through facebook and you could win to Las Vegas with your friend or just walk away with daily prizes. Airtel has introduced an application through which you will be able to tag friends according to your choice and type of friend.

If you remember couple of months back Vodafone came up with a similar campaign called Blackberry Boys .

Do you think these kind of promotion will help Airtel in long term can this campaign beat Blackberry Boys ?

Thanks! Shreya

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  • suhas September 15, 2011 8:12 pm

    devx :
    @suhas
    PLZ look at the thread title before commenting….
    If nokia gave a new set should we all dance !!!

    dude i just shared my experience and i think i have the right to do so.if TT had provided some dedicated thread then i would posted it there and more over who are u to tell me ??? this post was visible to all TT readers only after TT moderated it. TT itself is not having any problem with that and who do u think u are ? stop being such a sadist

  • Raghu September 15, 2011 5:17 pm

    @max
    but the tariffs have gone up in home circle like 1.2p/sec now a days so the home circle tariff will also come down after the new telecom policy. is it right?

  • Raghu September 15, 2011 5:16 pm

    @Saurabh
    thanks it is great to hear that. i also saw in ET sometime back.

  • Rohan Singh September 15, 2011 2:40 pm

    AzK :

    Raju :@suhas thats is one of the reasons nokia got good reputation in INDIA… and also for their going out of business situation…

    please tell this to vikas patidar and see his response.hehe.

    If it’s in warranty and ur handset is having problem u will get new handset. Not just from Nokia but from every other brand.

  • Rohan Singh September 15, 2011 2:35 pm

    Saurabh :
    Roaming charges may be abolished in India in new telecom policy. Also customers will be available to port their number to other states too via MNP. Source: The Economic Times.Roaming charges may be abolished in India in new telecom policy. Also customers will be available to port their number to other states too via MNP. Source: The Economic Times.

    True ..Seen toi.

  • max September 15, 2011 1:53 pm

    we may get below benefit in roaming because of new telecom policy
    Incomming calls free
    outgoing calls 60paisa per min or 1 paisa per sec

  • max September 15, 2011 1:51 pm

    Saurabh :Roaming charges may be abolished in India in new telecom policy. Also customers will be available to port their number to other states too via MNP. Source: The Economic Times.Roaming charges may be abolished in India in new telecom policy. Also customers will be available to port their number to other states too via MNP. Source: The Economic Times.

    yes, have seen it on ZEE business news.
    tarun, please focus light on it.

  • Raghu September 15, 2011 12:55 pm

    @Saurabh
    can u please let us know the website of that so that i can check.

  • Raghu September 15, 2011 12:25 pm

    @Saurabh
    from where did u get this information.

  • Saurabh September 15, 2011 11:35 am

    Roaming charges may be abolished in India in new telecom policy. Also customers will be available to port their number to other states too via MNP. Source: The Economic Times.Roaming charges may be abolished in India in new telecom policy. Also customers will be available to port their number to other states too via MNP. Source: The Economic Times.

  • Saurabh September 15, 2011 11:31 am

    Mukesh Ambani led Reliance Industries Limited may buy Videocon Mobile Services mark their entry into telecom sector again.

  • Jagan September 15, 2011 11:14 am

    This new AT advt is very beautiful. like to see every time it comes on TV. Music, gen y models, their performance all are superb…. Exactly im also thought the wonderful “Blackberry Boys” on seeing this ad.

  • Rohith September 15, 2011 10:43 am

    did you notice Aircel’s banner in this video Aircel ki toh free mein advertisement ho gayi haha

  • Arun September 15, 2011 7:37 am

    @suhas: Hope mine too stops that way :D :D

  • sunil September 15, 2011 3:05 am

    Airtel should instead say “Har ek customer zaroori hota hai” for their highest tarrif rates and the customers moving out from their service frequently.

  • Raaj September 14, 2011 11:32 pm

    I don’t know this will help Airtel or not but the lines are a huge hit among the youths.Atleast,half the job done…..youngsters can identify themselves with this ad,so that’s good for Airtel.

  • sAm September 14, 2011 10:38 pm

    Absolutely wrong positioning…It will not work for sure..
    Airtel is not for friendship with its high(rather highest) tariffs.
    After few days they will surely stop airing these type of ads as it will not do any wonder for them..

  • devx September 14, 2011 10:30 pm

    @suhas

    PLZ look at the thread title before commenting….
    If nokia gave a new set should we all dance !!!

  • Amit.G September 14, 2011 9:39 pm

    @suhas
    Every company does that friend. My samsung phone had got problem with camera but i was given a new phone when contacted samsung service centre.

  • AzK September 14, 2011 8:25 pm

    Raju :@suhas thats is one of the reasons nokia got good reputation in INDIA… and also for their going out of business situation…

    please tell this to vikas patidar and see his response.hehe.

  • AzK September 14, 2011 8:23 pm

    airtel no use of advertising,first improve your worsening and superheavy congested network.

  • Raju September 14, 2011 7:26 pm

    @suhas thats is one of the reasons nokia got good reputation in INDIA… and also for their going out of business situation… :P

  • suhas September 14, 2011 7:05 pm

    guys my nokia c5-00 stopped working while i was updating the software and i took it to nokia care and since they could not rectify the issue they give me a new handset and tat too new version c5 (5 megapixel) :-) :-) thank u NOKIA.

  • bharathkumara September 14, 2011 6:59 pm

    Dear airtel,
    we know “har ek friend toh zaroori hota he hai”
    but we can get the friends from facebook or twitter,
    y i want airtel
    -sincerely
    IDEA

  • Rohan Singh September 14, 2011 6:30 pm

    Dear Airtel,
    we accept that
    “Har ek friend toh zaroori hota he hai”

    par uske saath acha network bhi zaroori hota hai”.

    -sincerely
    VodaFone