Good Coverage Is The Top Most Reason For Selecting a Service Provider

Follow Us

Good Coverage above all other attractive schemes has been established as the unequivocal reason for the subscribers' preference for a service provider of mobile telephony, according to a survey conducted by Opsbuds.

From its recent survey, which adopted a three layered assessment of the minds of the mobile phone service users, Opsbuds found that bundle offers such as packaging handsets with free connection and widespread retail outlets are not a deciding factor for selecting a service provider by mobile phone users.




The survey was conducted across the 4 major telecom circles and the 4 metros in India , which include, Metros,Circle A,Circle B and Circle C.The top of mind reason for preferring a service provider is good network coverage for 80% of the respondents which is the basic expectation of the service.

The unaided reason for as many as 37% is brand image. Interestingly only on being aided a reason as little as 23% indicated innovative tariff plans to choose a service provider. Even in the case of prepaid customers on being aided low denomination recharge (~15%) and full recharge (~13%) option featured as a reason.

Therefore, there seems to be a consensus among subscribers that pricing is not a decision maker, wonder why the Telcos are at a price war hitting their ARPUs

The over all finding reveals that good coverage is the major reason across age, gender and circles will be a wakeup call for most of the service providers, who were under the impression that brand and good tariff plans alone will make them sail through the customers mind share.

Also, an interesting finding was that IDEA/RCOM was among the top 3 performers in terms of brand image ahead of  Tata, MTS and Uninor.

As a TT reader what do you think can good coverage can be the only reason for selecting a service provider or tariff and brand image plays a major role do let us know via comments.

Recent Comments

Grs :

This is what I am talking about. @Androidfreak. You simply don’t understand it.

Airtel Added 2367 Towers in Gujarat Between Dec 2022 -…

iFun :

The data pipes to these two bands are unplugged. It happens when radios beaming so and so bands lost their…

Vi's Plan Under Rs 2000 for One Year

Anand :

Does anyone know if Jio Bharat plans can be used only with Jio Bharat phones or any other brand feature…

Vi's Plan Under Rs 2000 for One Year

Anand :

Vi should offer unlimited calls + sms only plans with 365 days validity for Rs.1499 & 30 days validity for…

Vi's Plan Under Rs 2000 for One Year

Faraz :

Since last year only, but it is not supported in older phones.

Telecom Minister Hails BSNL Turnaround, Says Telecom PSU Is Thriving…

Load More
Subscribe
Notify of
guest
58 Comments
newest
oldest most voted
Inline Feedbacks
View all comments