Zopo Mobile has launched its latest entry-level handset called the Color M4 at an event in Lucknow today. The smartphone is priced at Rs. 4,999 and offers support for 4G VoLTE straight out-of-the-box. With the Color M4, the company aims to target the first time phone buyers alongside the ones who are making a switch to smartphones.
The Color M4 sports a 4-inch WVGA display and is powered by a 64-bit quad-core MediaTek MT6737M processor. It comes with 1GB of RAM and packs 16GB of internal storage space which is expandable up to 64GB.
The imaging department is taken care of by a 5MP primary camera with a LED flash and a 2MP secondary camera which comes with a face beauty mode to enhance the selfies. It also has a set of other features like the panorama mode, geo-tagging, smile shot mode, continuous-shot mode, and time lapse video. Further, the smartphone is capable of recording videos at 720p and also offers support for 1080p video playback.
In terms of connectivity, the Color M4 comes with support for dual-SIM, 4G bands, Bluetooth v4.0 and Wi-Fi 802.11 a/b/g/n. A 1,450mAh battery provides the juice for the handset.
It boots Android 6.0 Marshmallow out-of-the-box and is available in five different colours: Peach, Matte White, Caribbean Blue, Indigo and Charcoal Black. The Color M4 will be available in all the major offline retail showrooms from 25th April 2017.
Speaking on the occasion Mr Sandeep Tomar (National Business Manager, ZOPO India) said “Lucknow launch marks the entry of ZOPO in the east region of UP. It has a total of 47 districts where we have appointed 34 distributors with 34 service centres in it. The Channel is well established and functioning now. This new model, the Color M4 will be a big hit, as there is no competition present at this price for the same specifications. A high standard VoLTE product is offered by no other international brand in India at the same price. We are looking to increase our volumes from this model and target a segment which no other international smartphone brand has touched so far. By this, the consumers will avail a fast and affordable mobile internet experience that will democratise 4GVoLTE usage in the country.”