Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


Zoho Corporation (Zoho) has expanded the scope of its AI-powered assistant for business, Zia, with the announcement of Zia Agents, Zia Agent Studio, and Agent Marketplace, further expanding its AI-driven automation capabilities across its ecosystem. “Together, these solutions empower enterprises to access, build, and distribute intelligent, autonomous digital agents across their organisations,” Zoho Corporation said on Tuesday, February 4, 2025.
Also Read: Akash Ambani Urges Rapid Adoption of AI and Data Centre Policy Reform in India
Zoho’s New AI Capabilities
Starting Tuesday, Zoho and its IT management division, ManageEngine, will preview several pre-built Zia Agents, with a full rollout planned in the coming weeks across Zoho’s portfolio of over 100 products, the company said.
“The speed of disruption and quality of innovation we are seeing in our industry right now has encouraged me to focus on my passion area, technology. I will devote more time to hands-on technical work for the company, spearheading several deep R&D initiatives, beginning with AI,” said Sridhar Vembu, Zoho Corporation’s Co-founder and Chief Scientist.
AI Evolution at Zoho
Zoho Corporation says its in-house AI has evolved over the past decade from proactive to prescriptive to generative to agentic.
Zia (2015): The foundational AI for intelligent automation across Zoho apps. The company says Zia possesses a vast and diverse skillset, with new skills being implemented regularly to boost customer experience and drive productivity.
Ask Zia (2018): A system-wide conversational AI assistant that helps employees work smarter and accomplish tasks more effectively.
Zia Agents (2024): Pre-built digital agents, including Account Manager, SDR, HR, Customer Support, IT Help Desk, and SalesCoach, designed to handle specific business functions.
“For customers, partners, and developers looking to create their own agents, Zoho is launching Zia Agent Studio, allowing them to build and deploy customised agents with inherited skillsets, which can then be distributed through Zoho’s Agent Marketplace,” the company said.