Unitech Wireless has named ZenithOptimedia, the world’s largest media services group, as its media partner. The launch media campaigns will mirror Unitech Wireless rollout plans – advertising will break circle by circle; leveraging strong local media availability and ZenithOptimedia’s local market expertise of understanding consumer touch points in each launch market.
Unitech Wireless holds a pan-India UAS license to offer mobile telephony services in each of India’s 22 circles. It has also received spectrum to roll out these services in 21 of the 22 circles and intends to roll out its services in select circles by the end of 2009.
David Meneghello Executive Vice-President Marketing Unitech Wireless quoted “For a service that’s underpinned on the individuality of each customer, reaching them in a manner that is unique and precise would be crucial. ZenithOptimedia understood our approach, and the challenge, and impressed us with their innovations to do this effectively and efficiently. I believe we have the right partner to make our brand a success.”
David Meneghello, Executive Vice-President, Marketing, Unitech Wireless, cited “Understanding and addressing each market individually is not only our strategy but also an opportunity to get closer to the consumer and build the brand locally. This allows us to plan with precision and commit budgets that yield more. Each market we enter will have its own tailor-made media plan and spends. While modular, our spends will reflect the needs to establish a strong telecommunications brand in India.”
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