YU starts teasing its upcoming ‘Project Caesar; smartphone, mocks Xiaomi

YU Televentures, the subsidiary brand from Micromax, announced its entry into the crowded smartphone space with the launch of extremely value-for-money Yureka. The device managed to break the clutter and stand apart from the rest. It looks like the Yureka is about to get a stable mate and YU has started teasing it already. However, it has taken mockery as the choice of announcement, as the joke is on Xiaomi now.

YU is planning to launch a new smartphone in April which is codenamed as ‘Project Caesar‘. It has just released a teaser about the device and has stated that it will run Android Lollipop-based Cyanogen 12 OS. The picture that was posted on social media teasing the device had “KitKat in the age of Lolipop? Give Me a break!” written on it and the “M” in Me was the one we see in Xiaomi’s logo.

This is because Xiaomi recently launched Mi Pad and Redmi 2 in India and both of them run on Android 4.4 KitKat based MIUI . YU certainly knows what to mock as software updates haven’t been Xiaomi’s forte and all its devices still run on Android 4.4 KitKat.

As far as the specifications are concerned, YU has done pretty well to keep them under the wraps as of now and nothing is known other than the choice of the operating system. It is expected to be sold exclusively through Amazon.in via the flash sales model which has become quite popular off late. Whether the upcoming device gets slotted above or below the Yureka is also something that remains to be seen.

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7 Comments on "YU starts teasing its upcoming ‘Project Caesar; smartphone, mocks Xiaomi"


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[…] gearing up for the launch of the next device in the lineup. The upcoming device has been codenamed ‘Project Caesar’ by YU and the device will be launched in April. The device is already being teased across social […]

March 16, 2015 8:56 pm 8:56 PM

Competition in the age of android one? Why to wait for Yu Ceaser when you can have best value for money android one phone without competition?

March 16, 2015 7:35 pm 7:35 PM
Mocking Xiaomi ! lol ! Tbh Micromax is the one that everyone should laugh at. *Pathetic after market support for the handsets. Once you buy there handset they forget that they created that handset once upon a time 🙂 *No spare parts at the service centers. Once you give your handset at the service outlet than they never give your handset before deadline given by them and you keep on going again again to them having thoughts that this time maybe they have done your job but you will listen to the same excuse “Sorry sir, the spare hasn’t arrived”… Read more »
March 16, 2015 9:49 pm 9:49 PM

Well said bro . YU have the same problem after sell support is too bad .