YU starts teasing its upcoming ‘Project Caesar; smartphone, mocks Xiaomi

By March 16th, 2015 AT 1:29 PM

YU Televentures, the subsidiary brand from Micromax, announced its entry into the crowded smartphone space with the launch of extremely value-for-money Yureka. The device managed to break the clutter and stand apart from the rest. It looks like the Yureka is about to get a stable mate and YU has started teasing it already. However, it has taken mockery as the choice of announcement, as the joke is on Xiaomi now.

YU is planning to launch a new smartphone in April which is codenamed as ‘Project Caesar‘. It has just released a teaser about the device and has stated that it will run Android Lollipop-based Cyanogen 12 OS. The picture that was posted on social media teasing the device had “KitKat in the age of Lolipop? Give Me a break!” written on it and the “M” in Me was the one we see in Xiaomi’s logo.

This is because Xiaomi recently launched Mi Pad and Redmi 2 in India and both of them run on Android 4.4 KitKat based MIUI . YU certainly knows what to mock as software updates haven’t been Xiaomi’s forte and all its devices still run on Android 4.4 KitKat.

As far as the specifications are concerned, YU has done pretty well to keep them under the wraps as of now and nothing is known other than the choice of the operating system. It is expected to be sold exclusively through Amazon.in via the flash sales model which has become quite popular off late. Whether the upcoming device gets slotted above or below the Yureka is also something that remains to be seen.

oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Tata Sky to Revise Over 25 Regional Channels on September 21 and September 22

Tata Sky, the largest direct-to-home (DTH) operator in India announced that it will revise electronic programmatic guide (EPG) numbers of...

Vodafone Idea to Offer Free ZEE5 Premium Subscription Worth Rs 999 With 5 Prepaid Plans

Telecom operator Vodafone Idea or Vi today announced that its subscribers could enjoy ZEE5 Premium subscription worth Rs 999 at...

BSNL 4G Network Should be ‘Made in India’: DoT

Everyone who has followed the telecom industry closely for a few years now wants BSNL to come out with its...