YU starts teasing its upcoming ‘Project Caesar; smartphone, mocks Xiaomi

By March 16th, 2015 AT 1:29 PM

YU Televentures, the subsidiary brand from Micromax, announced its entry into the crowded smartphone space with the launch of extremely value-for-money Yureka. The device managed to break the clutter and stand apart from the rest. It looks like the Yureka is about to get a stable mate and YU has started teasing it already. However, it has taken mockery as the choice of announcement, as the joke is on Xiaomi now.

YU is planning to launch a new smartphone in April which is codenamed as ‘Project Caesar‘. It has just released a teaser about the device and has stated that it will run Android Lollipop-based Cyanogen 12 OS. The picture that was posted on social media teasing the device had “KitKat in the age of Lolipop? Give Me a break!” written on it and the “M” in Me was the one we see in Xiaomi’s logo.

This is because Xiaomi recently launched Mi Pad and Redmi 2 in India and both of them run on Android 4.4 KitKat based MIUI . YU certainly knows what to mock as software updates haven’t been Xiaomi’s forte and all its devices still run on Android 4.4 KitKat.

As far as the specifications are concerned, YU has done pretty well to keep them under the wraps as of now and nothing is known other than the choice of the operating system. It is expected to be sold exclusively through Amazon.in via the flash sales model which has become quite popular off late. Whether the upcoming device gets slotted above or below the Yureka is also something that remains to be seen.

Leave a Reply

Photo and Image Files
5 Comment threads
2 Thread replies
Most reacted comment
Hottest comment thread
6 Comment authors
MaazYU teased Project Caesar, takes a dig at XiaomipapunidskushwahaShubham Recent comment authors
newest oldest most voted

[…] gearing up for the launch of the next device in the lineup. The upcoming device has been codenamed ‘Project Caesar’ by YU and the device will be launched in April. The device is already being teased across social […]


Competition in the age of android one? Why to wait for Yu Ceaser when you can have best value for money android one phone without competition?

Recent Posts

Xiaomi Mi LED TV 4A Pro 43-inch Review: Android TV, Chromecast and Much More on Budget

Xiaomi’s products have taken the Indian market by storm. When it comes to smartphones, there is no other company which...

Huawei Mate X Foldable Phone to Reach Indian Market by the End of 2019

Premium smartphone maker Huawei on Wednesday said it would launch its foldable 5G smartphone ‘Mate X‘ in India in 2019....

Xiaomi Redmi Note 7 Pro, Redmi Note 7 MIUI Beta Testing Programme Announced in India

The Xiaomi Redmi Note 7 and the Redmi Note 7 Pro was launched in India last month. Both the phones...