April 9th, 2015 4:13 PM 1 COMMENTS

YU Project Caesar smartphone to be named as YUPHORIA

YU has been riding high on the success of its YUREKA smartphone, thanks to its value-for-money price tag. It began teasing the next smartphone in its lineup with the codename 'Project Caesar' a while ago. It was followed up by a contest wherein the company crowd-sourced five different names. They were: YUPHORIA, YUKNIGHT, YUNICORN, YUNITY, and YOUTH. The five names made it to the voting which took place between 4th and 6th... Read More

March 25th, 2015 3:23 PM 3 COMMENTS

YU teased Project Caesar, takes a dig at Xiaomi

YU is now gearing up for the launch of the next device in the lineup. The upcoming device has been codenamed 'Project Caesar' by YU and the device will be launched in April. The device is already being teased across social media channels and now a new teaser has come up which mocks the Xiaomi Redmi 2. The teaser also reveals some of the specs of the upcoming smartphones. To... Read More

March 16th, 2015 1:29 PM 7 COMMENTS

YU starts teasing its upcoming ‘Project Caesar; smartphone, mocks Xiaomi

YU Televentures, the subsidiary brand from Micromax, announced its entry into the crowded smartphone space with the launch of extremely value-for-money Yureka. The device managed to break the clutter and stand apart from the rest. It looks like the Yureka is about to get a stable mate and YU has started teasing it already. However, it has taken mockery as the choice of announcement, as the joke is on Xiaomi now. Project Caesar:... Read More

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