Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

Yu Televentures, the sister brand of Micromax Informatics today announced a new entry-level smartphone- the Yu Ace in the Indian market. Priced at Rs 5,999, the Yu Ace offers a beefy 4000mAh battery, Dual 4G support and 18:9 display. The phone competes with the likes of Xiaomi Redmi 5A and Infinix Smart 2 which also sports an 18:9 display and Dual 4G support. The last smartphone from the house of Yu was the Yu Yureka 2 which arrived way back in September 2017. Now almost a year later, Yu has launched the Ace smartphone to crack the entry-level market. With the support of Flipkart, Yu will be selling the Yu Ace exclusively on the e-commerce portal.

Yu Ace Specifications and Features
The Yu Ace is an entry-level smartphone, so it doesn’t feature any groundbreaking features. The phone has a 5.45-inch HD+ display carrying a resolution of 720×1440 pixels and 18:9 aspect ratio. The phone is powered by the quad-core MediaTek MT6739 chipset, clubbed with 2GB of RAM and 16GB of internal storage. Notably, Yu has launched the smartphone in only one variant, and the phone even has a dedicated microSD card for storage expansion.
This Android 8.1 Oreo device comes laden with Yu’s Steroid Launcher on top. The company says it will roll out Android 9 Pie update to the smartphone sometime at the start of 2019. Connectivity options include 4G LTE on both SIM slots, VoLTE, Wi-Fi, Bluetooth, GPS and a Micro USB port resides on the bottom.
The Yu Ace is backed by a 4000mAh battery which according to the company will last for more than two days. Another best part is the device has a fingerprint scanner placed on the rear side. And to make the unlocking process easier for the users, Yu has also added a software-based Face Unlock functionality. The phone has a 13MP rear camera and a 5MP selfie camera.