According to a tweet posted by Xiaomi India, the Chinese smartphone maker has sold 2+ million smartphones in the country in the third quarter 2016. The company also claimed to have attained more than 150% year-on-year growth from Q3 2015 to Q3 2016. The company’s recent offline expansion, the addition of new online partners and its large product portfolio are the factors that contributed to this growth.
Meanwhile, the research firm IDC has released a data implying the various aspects of the smartphone market in India. According to it, the recent demonetization of Rs. 500 and Rs. 1000 currency notes will have an impact on India’s mobile phone and personal computing market during this quarter. The demonetization will lead to temporary shrinkage in sales during the Q3 2016, it said. This slowdown will be more evident in tier 3 places, where the shops accept payments in cash.
The online sales too will witness this drop in sales as a major share of online sales depends on the cash-on-delivery mode of payments. In the quarter ended in September, India witnessed a shipment of 32.3 million devices of feature phones. In the case of smartphones, the shipment stood at 39.9 million units. In the quarter ending in December, there could be a drop of 24.6% in feature phone shipment and a 17.5% decline in smartphone shipment.
The online share of smartphones has increased to 31.6%, primarily due to the increasing sales of smartphones from Chinese vendors. Xiaomi is one of among the top five players. Lenovo leads in the online sales, covering one-fourth of the total online smartphone shipments. Lenovo’s K5 series and Motorola G4 series contributed to this growth. For Xiaomi, the popular models are Redmi Note 3 and Redmi 3S. Xiaomi claimed to have sold 1.75 million devices of Redmi Note 3 in a span of five months.
Compared to the previous quarter, Xiaomi’s shipments have doubled. It has around 7.4% market share in the country. It occupies the third position after Samsung and Micromax.