Xiaomi, Samsung and Realme Captured 57% of Shipments During Diwali Season: Counterpoint

By November 28th, 2018 AT 3:12 PM

Three smartphone players — Xiaomi, Samsung and Realme — captured 57% of the Indian festive sales volumes as smartphone sales in the Diwali season (October 9-November 8) grew 26 per cent year-on-year (YoY) compared to the same period last year, a new report said on Wednesday. According to market research firm Counterpoint Research’s “Market Pulse”, this was driven by e-commerce platform Amazon India and Flipkart’s series of online sales and OEM promotions (such as Mi.com) that offered deep discounts and no-cost EMI on debit and credit cards.

xiaomi-samsung-realme-diwali-2018

“Flipkart stood out due to the most number of exclusives while Amazon benefited from the launch of OnePlus 6T,” Karn Chauhan, Research Analyst, Counterpoint Research, said in a statement.

While Xiaomi dominated the season with record performance, thus, widening gap with rivals, smartphone player Realme witnessed a record performance for any new brand ever in India, becoming the second largest brand across the e-commerce channels.

“Top three smartphone brands, Xiaomi, Samsung and Realme captured 57% of the overall Diwali festive season smartphone sales. Xiaomi widened the gap with Samsung which still did relatively well in offline channels, capturing 30% share,” said Tarun Pathak, Associate Director, Counterpoint Research.

“Newly-launched player Realme had a record festive performance for any new brand ever in India. Realme immediately captured 9% share jumping to the third spot in overall sales volume performance. Huawei had a strong performance in the online segment while Vivo performed exceedingly well in offline channels,” Pathak said.

“Emerging brands such as OnePlus, Pocophone, Asus and HMD Nokia also registered strong uptake during the festive season due to the new launches ahead of the festive sale period. Meanwhile, Apple’s new iPhones had a lukewarm response for its new and older iPhone models,” said Hanish Bhatia, Senior Analyst, Counterpoint Research.

Read more on:

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Recent Posts

Samsung Galaxy A32’s New Variant Receives Bluetooth SIG Certification

Earlier in January,  Samsung launched the Galaxy A32 5G’s launch in Germany. Only after a month and a half, the...

COAI Pushes for Complete Ban on Illegal Signal Repeaters: Report

The rising number of illegal repeaters and boosters in the country has forced the Cellular Operators Association of India (COAI)...

3 Groundbreaking Initiatives Launched for NIXI by MeitY Secretary

Ajay Prakash Sawhney, secretary of the Ministry of Electronics and Information Technology (MeitY), yesterday launched three groundbreaking initiatives for the...