Xiaomi Retains Top Place in Indian Smartphone Market During Q2 2018: IDC

Xiaomi retained its top spot in the Indian smartphone market as smartphone shipments in India grew 20% during Q2 2018, according to International Data Corporation (IDC). On the whole, smartphone brands in India shipped 33.5 million units with Xiaomi leading the list as it shipped a record 10 million units for the first time. As per an IDC report, the shipments are boosted by the launch of online exclusive devices as well as strong shipments by offline retail-heavy players.

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Chinese major Xiaomi retained the top spot by shipping 10 million units and capturing 29.7% share, followed by Samsung 23.9% share (8 million units) and Vivo with 12.6% share (4.2 million units), the data showed.

Oppo and Transsion followed in the tally with 7.6% and 5% share in June 2018 quarter.

IDC believes that this growth is the result of a slew of online exclusive launches and strong shipments by offline heavy vendors on the back of high decibel promotional activities and channel schemes.

“India will be the fastest growing, large smartphone market for the next few years, making it a must for any smartphone player to be here. However, with increasing consolidation, it will be difficult for any new brand to carve a space here,” IDC India Associate Research Director (Client Devices) Navkendar Singh said to PTI.

He added the Indian smartphone market is expected to continue growing in low double-digits for the next couple of years.

“Second half of 2018, with multiple sale events in the run-up to the Diwali festival, will be even bigger with growing aggression by online players, the sustained relevance of offline channel and several new launches planned by key vendors across price segments,” Singh said.