In a new advancement, Xiaomi has tied up with South Korean search engine company Naver to use its AI assistant in Future IoT products. Until now, Xiaomi has been using its own digital assistant in its products. But after the announcement of this collaboration, we can expect Xiaomi products equipped with Naver's Clova AI Assistant. Moreover, Xiaomi will be incorporating Naver's Clova AI into its own AI platform. Putting it in simple words, Xiaomi is looking forward to increasing the smartness of its smart AI assistant.
As for Naver, the South Korean company will be retaining its identity despite the partnership. It is the parent company of popular instant messaging app, Line. Also, Naver is the first online portal in South Korea to develop its own search engine. That being said, it is also said to be in talks with semiconductor giant, Qualcomm to use its chipset in its IoT products. Naver is looking forward to gaining a stronghold in AI industry as the brand bought Xerox's AI center in Europe.
This collaboration comes at a time when Xiaomi is trying to gain entry into new markets. This partnership with Naver will allow Xiaomi to make a smooth sail in South Korea which is already dominated by Samsung and LG.
It is believed that Xiaomi has prepared a lineup of about 80 products for launching in South Korea. The amount of truth to this fact can be seen only with time. In addition to that, Xiaomi will also be showcasing its smartphones in Korea sometime later this year. It will be worth watching how Xiaomi's entry into South Korea affects other big brands like Samsung and Lg which are ruling the market right now.
Xiaomi has already established itself as a big brand in the smartphone industry with its smartphones crossing millions of units in shipments. Apart from smartphones, Xiaomi has been making other products which include laptops, LED TVs, smart umbrellas, air purifiers, smart shoes and the list goes on.