Support Telecomtalk
Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Well, the day has finally arrived for Xiaomi India. Xiaomi is now the leading smartphone brand in India with 27% market share as per the global insight firm Canalys. As per Canalys forecasts, Xiaomi India shipped a whopping 8.2 million smartphones in Q4 2017 to become the market leader in the country. However, this figure is million short when compared to Xiaomi’s Q3 2017s shipments figure of 9.2 million.
- Make Telecom Talk My Trusted Source
Samsung failed to maintain the top spot as it shipped 7.3 million smartphones, and secured second place in the market with 25% market share. Vivo, Oppo, and Lenovo are the third, fourth and fifth largest smartphone vendors in the country. The top five rankings are expected to see a massive change in 2018 as both Oppo and Vivo are under serious pressure with inadequate sales.
Samsung India has seen 17% growth, and the overall market share grew by a modest 6% overall with the total shipments touching around 30 million.
“Xiaomi’s persistence has paid off,” said Ishan Dutt, Canalys Research Analyst. “Its results are commendable, given it entered the market just three years ago. Multiple factors have contributed to Xiaomi’s growth, but the key reason for its current success lies in the autonomy that it granted its Indian unit, letting it run the business locally. Localisation in channel strategy, marketing and products have been evident in Xiaomi’s Indian operations,” he further added.
