Xiaomi Shipped 8.2 Million Smartphones in Q4 2017, Secures Top Spot in India With 27% Market Share: Canalys

Well, the day has finally arrived for Xiaomi India. Xiaomi is now the leading smartphone brand in India with 27% market share as per the global insight firm Canalys. As per Canalys forecasts, Xiaomi India shipped a whopping 8.2 million smartphones in Q4 2017 to become the market leader in the country. However, this figure is million short when compared to Xiaomi’s Q3 2017s shipments figure of 9.2 million.


Samsung failed to maintain the top spot as it shipped 7.3 million smartphones, and secured second place in the market with 25% market share. Vivo, Oppo, and Lenovo are the third, fourth and fifth largest smartphone vendors in the country. The top five rankings are expected to see a massive change in 2018 as both Oppo and Vivo are under serious pressure with inadequate sales.

Samsung India has seen 17% growth, and the overall market share grew by a modest 6% overall with the total shipments touching around 30 million.

“Xiaomi’s persistence has paid off,” said Ishan Dutt, Canalys Research Analyst. “Its results are commendable, given it entered the market just three years ago. Multiple factors have contributed to Xiaomi’s growth, but the key reason for its current success lies in the autonomy that it granted its Indian unit, letting it run the business locally. Localisation in channel strategy, marketing and products have been evident in Xiaomi’s Indian operations,” he further added.

Having said that, Xiaomi and Samsung now contribute more than 50% of market share in the Indian market. Xiaomi’ success comes from the sub Rs 15,000 price point, where Samsung isn’t able to make its mark. The South Korean giant tried various new things of launching old smartphones with a new moniker in the market but wasn’t able to replicate the success of Xiaomi. Even the Samsung Galaxy On7 Prime released a couple of weeks ago featured two-year-old hardware. With that strategy, Samsung won’t even match Xiaomi and its value for money products.

However, Canalys predicts that Xiaomi’s growth will be hard to come by in 2018 as Samsung is rumoured to launch a new online-only series to take on Xiaomi. Irrespective of how aggressive Samsung becomes, it won’t be able to achieve Xiaomi’s pricing strategy. Xiaomi promises a wonderful 2018, and it’s interesting to see what Xiaomi has under its sleeves.

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36 Comments on "Xiaomi Shipped 8.2 Million Smartphones in Q4 2017, Secures Top Spot in India With 27% Market Share: Canalys"


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Dipjyoti Roy
January 25, 2018 11:14 pm 11:14 PM

These are all first time customers. After buying one pathetic Xiaomi device. No one is going for the brand. Miui is good. But devs takes ages to fix
minor bugs . Because of this software doesn’t do justice to its flawless hardware. And poor connectivity is also an issue. I was on a train last Sunday. I couldn’t get proper coverage on Redmi 3S prime. But on my other phones. It was fine.

January 26, 2018 11:55 am 11:55 AM

Airtel/Jio? Location?

Dipjyoti Roy
January 28, 2018 9:10 pm 9:10 PM

Both Airtel and Jio. I was in Assam, West Bengal, Orissa, Bihar and Jharkhand.

Aravind Gopal
January 25, 2018 4:09 pm 4:09 PM

Congrats Xiaomi for the exceptional achievement.
And Those who lost market shares are either greedy or not customer friendly.

January 25, 2018 3:05 pm 3:05 PM

And soon enough it might also lose that spot if continues to stick with Snapdragon 625