Windows Phone Now India’s Second Largest Smartphone Platform – IDC Report

By September 17th, 2013 AT 1:08 PM

The IDC Asia Pacific Mobile Phone Tracker (April – June, 2013), released in August 2013 has revealed that for the third consecutive quarter, Windows Phone is the second most widely used smartphone platform in India. With a market share of 5.4%, Windows Phone has maintained its lead over competing platforms – namely, Apple iOS and Blackbery.

Windows Phone Now India’s Second Largest Smartphone Platform

In India, there are over seven Windows Phone devices available across a broad price spectrum. These include the Nokia Lumia 520, 620, 625, 720, 820, 920 and 925. Each of these Windows Phone offers Microsoft Office, Xbox Live, SkyDrive, Windows Phone Store, among others. Along with Nokia’s signature experiences such as Nokia Drive, Nokia Music and Nokia City Lens, Windows Phones deliver the best value.

India Smartphone Shipments by Operating System - 2012 Q1 and 2013 Q1

Vineet Durani, Director – Windows Phone Business Group, Microsoft India  said, “Less than ten months back, when we launched Windows Phone 8 in India, we had set ourselves the goal of being the second most widely used smartphone platform in India, and we are excited to have achieved this milestone so quickly.”

We have a great device line up, as well as an amazing app experience delivered through the Windows Phone Store. Together with the inherent strengths of the Windows Phone platform, the overall end-consumer experience is unique and immersive, which is driving this amazing uptake and will help us scale further,” he further commented.

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