The IDC Asia Pacific Mobile Phone Tracker (April – June, 2013), released in August 2013 has revealed that for the third consecutive quarter, Windows Phone is the second most widely used smartphone platform in India. With a market share of 5.4%, Windows Phone has maintained its lead over competing platforms – namely, Apple iOS and Blackbery.
In India, there are over seven Windows Phone devices available across a broad price spectrum. These include the Nokia Lumia 520, 620, 625, 720, 820, 920 and 925. Each of these Windows Phone offers Microsoft Office, Xbox Live, SkyDrive, Windows Phone Store, among others. Along with Nokia’s signature experiences such as Nokia Drive, Nokia Music and Nokia City Lens, Windows Phones deliver the best value.
Vineet Durani, Director – Windows Phone Business Group, Microsoft India said, “Less than ten months back, when we launched Windows Phone 8 in India, we had set ourselves the goal of being the second most widely used smartphone platform in India, and we are excited to have achieved this milestone so quickly.”
We have a great device line up, as well as an amazing app experience delivered through the Windows Phone Store. Together with the inherent strengths of the Windows Phone platform, the overall end-consumer experience is unique and immersive, which is driving this amazing uptake and will help us scale further,” he further commented.