WhatsApp New Terms and Conditions, What’s All the Buzz About?

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One of the largest social media platforms and texting applications, WhatsApp recently updated its ‘Terms and Conditions’ for the use of the app, and people are angry about it. In a nutshell, users have until February 8 to accept the terms and conditions, or else they can say goodbye to the app. The particular thing in the new terms and conditions everyone is mad about is ‘sharing of WhatsApp data’ with Facebook. However, the ‘Privacy Policy’ of the app is still the same, meaning none of the chat data will ever be shared with Facebook. So what is it that Facebook will take from WhatsApp data of the users? Keep reading ahead to find out.

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What Data Will Facebook Extract From WhatsApp?

While Facebook won’t have any access to the texting platform’s chat data, according to the new terms and conditions, it will take a plethora of other personal data of the users. Precisely, this data would be – phone number of the user, transaction details of all the payments done via WhatsApp, information on how a user interacts with businesses, service-related information, IP address, and mobile device information. What’s peculiar is the collection of device hardware information by Facebook.

So why is Facebook collecting WhatsApp data?

Facebook said that it wants to enhance the way users interact with its products. It aims to personalise the ads for users. The company will share the data collected with businesses, and it has explained how it will happen in the ‘Business’ privacy policy of the platform.