WhatsApp goes completely free officially, will stay ad-free forever

WhatsApp, the leading IM platform in the world right now, has announced through its official blog that it will not charge its users with any subscription fee in the future. Moreover, the company will not introduce any in-app advertisements for generating revenue.

WhatsApp Voice Calling

For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.

The company used to charge a one-time fee for downloading WhatsApp when it was available exclusively for iOS, but the company changed its business model when it launched the app for Android users. The company used to charge an yearly fee of Rs. 55 (~$0.99) to some users after the first year.

The company made an exception for consumers in countries like India, where very few people have access to debit or credit cards. The company used to extend the subscription even after the first year. Now, the company has pledged to keep its services free forever.

We will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from.

As per ReCode, if you are someone who has paid for the app already, the company will not refund the money. The company plans to generate revenue through services to businesses. This means that you will be able to send or receive messages from your bank or airlines. The Facebook-owned IM platform has over 900 million users worldwide, and is much ahead of its competitors like Viber, Skype, WeChat, and others.

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15 Comments on "WhatsApp goes completely free officially, will stay ad-free forever"

 

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Mayank
January 19, 2016 5:02 pm 5:02 PM

I am still wondering how many more mediums are required to stay in touch with friends, family, relatives. I believe these mediums cannot give a feeling what talking via mouth, seeing through eyes and touch to feel the presence gives to human. This is our natural gift to communicate which I think people are taking for granted now….all the best…

Unknown
January 19, 2016 1:59 am 1:59 AM

Use HIKE Messenger its a Indian messenger. Its now having much stable version and can transmit any files such as ppt, PDF, word. On whatsapp u can’t send any of these files.

MADHAN KUMAR
January 19, 2016 11:41 am 11:41 AM

Hike is created by FraudTel’s CEO son so I would never ever use it!

Sudhakar
January 20, 2016 10:06 am 10:06 AM

Other than email, how will younsend PDF and other document files to others?.

Abhi
January 18, 2016 11:25 pm 11:25 PM

WhatsApp is the most overrated app, if there was ever one.

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