What will happen to Nokia’s MixRadio music streaming service after its acquisition by LINE?

In an surprising announcement, LINE, the company behind the popular LINE Messenger, has acquired Nokia’s MixRadio music streaming service from Microsoft. Nokia announced about this acquisition of MixRadio by LINE on the Lumia Conversations Blog. According to a team in Bristol, UK, the deal is expected to be completed in early 2015.

  • Make Telecom Talk My Trusted Source
  • Source of Google
  • Source of Google

Nokia MixRadio LINE Acquisition

We wanted MixRadio to continue to operate with a commitment to constant innovation and aspiration to deliver the best possible mobile-first experience to listeners. LINE share this vision and our passion for simple, personal and fun user experiences in every way.

– Jyrki Rosenberg, Head of MixRadio

After Nokia’s acquisition by Microsoft, it was almost certain that the latter was convinced about spinning off the music streaming service, but no one predicted that someone like LINE would be the company to do it. Nokia MixRadio users were not sure if they would be able to use the service in the future, but LINE has committed that it will will continue to run the service as the blog notes “In terms of the MixRadio app and service itself, MixRadio fans can expect the same level of commitment to bring a personalised music experience to Lumia smartphones…”

LINE Music

LINE had also announced its own streaming service last week, which is backed by Sony Music and Avex Digital. LINE owns 40 percent stake in this new music streaming service while Sony owns 40 percent stake and Avex Digital owns 20 percent stake. I think LINE will integrate Nokia’s MixRadio inside LINE Music in the future.