Vodafone Idea has been on the rise lately owing to its efforts on the consumer front. We have already seen the telecom operator partner up with many platforms to avail free content services to its subscribers. In a new move, the telecom operator has partnered up with the fastest growing OTT platform of India, ZEE5 to bring ZEE5 Theatre to its subscribers, which would be available as a Live TV channel on the Vodafone Play and Idea Movies and TV app.
Vodafone Idea Subscribers Can Access ZEE5 Content
Vodafone has announced in its release that this move is in line with the philosophy of Vodafone Idea of offering a range of content choices to the customers. Vodafone Idea customers can now enjoy varied plays across genres such as thriller, supernatural, crime, family drama, comedy and periodic drama, ensuring a seamless viewing experience. After discovering the content, customers can access it on Vodafone Play and Idea Movies & TV app. ZEE5 Theatre will offer nine plays this July and further keep adding two new plays every week on Wednesday and Friday at 9 PM.
Commenting on the partnership Avneesh Khosla, Operations Director – Marketing, b said, “We are excited to partner with ZEE5 in order to make exclusive theatre productions more accessible. We intend to reach customers who enjoy Theatre and are not being catered to through other platforms.”
Also, speaking about the association, Manish Aggarwal, Business Head, ZEE5 India said, “The Vodafone Idea association has been truly remarkable, and we are now adding some well-renowned plays for audiences in this offering. Theatre is an integral part of entertainment, and we hope audiences enjoy watching these live from the comfort of their homes. Our strong repertoire of content backed with Vodafone Idea’s reach is certainly to make waves among viewers.”
ZEE5 Theatre to Bring Many Engaging Shows
Some of the RENOWNED plays which customers will be able to watch as a part of this partnership include, Savita Damodar Paranjape, a psychological thriller starring Shilpa Tulaskar and Vinay Jain, Doll’s House based on Norwegian playwright, poet and theatre director Henrik Johan Ibsen's A Doll's House featuring Swastika Mukherjee and Subhrajyoti Barat, Double Game, a suspense drama starring popular theatre and television actor Kiran Karmarkar and renowned actor-singer Rajeshwari Sachdev, Vaastav, based on the blockbuster crime flick of the same name.
To recall, a few months back Vodafone Idea and ZEE5 had announced a strategic partnership which is aimed at driving the growth of digital ecosystem in India, the content portfolio of ZEE5 is available to Vodafone Idea customers on Vodafone Play as well as Idea Movies & TV app.