With the increasing importance of content-based offerings in the telecom industry, the telcos are not shying away from partnering up with broadcasters to launch new services for the customers and to expand their content portfolio. Post its merger, Vodafone Idea has forged many content partnerships with major platforms in the country, on the same lines, the telecom operator has announced yet another strategic alliance with ZEE5 under which it will offer exclusive ZEE5 content to its subscribers. Zee Entertainment Enterprises Limited (ZEEL) announced that its app ZEE5, is the fastest growing OTT platform in the country right now and it also said that thanks to this partnership between Vodafone Idea and ZEE5, now subscribers of Vodafone and Idea would be able to access content on Vodafone Play as well as Idea Movies & TV app.
Full Range of ZEE5 Content Now Available for Vodafone Idea Subscribers
The company announced that customers of Vodafone Idea will now be able to enjoy the complete range of content being provided by ZEE5 thereby providing a seamless viewing experience which will be accessible on multiple devices. The companies also emphasised the fact that the partnership between the two market leaders will be beneficial for the ecosystem as well as it will drive the growth of video-based content in small cities. The ZEE5 content will be available across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi across genres like Kids content, Cineplays, Live TV and Health and Lifestyle content. Vodafone customers will have to download the Vodafone Play application while Idea Cellular users can install Idea Movies & TV from the App Store for free to enjoy the ZEE5 content.
Vodafone Idea Lays Emphasis on Video Content to Drive Growth
Avneesh Khosla, Operations Director - Marketing, Vodafone Idea Limited remarked about the new partnership between Vodafone Idea and ZEE5, “Our customers are constantly seeking rich and diverse content options and we aim to provide enriched entertainment to our customers by offering high-quality content on Vodafone Play and Idea Movies & TV. We are happy to partner with ZEE5 and bring their library of content to our customers. Our insights on customer preferences, salience and relevance along with ZEE’s deep understanding of the Indian content viewership habits are being brought together through this partnership. We are happy to offer the entire catalogue of ZEE5 along with two exclusive channels to our customers as an introductory offer.”
Tarun Katial, CEO of ZEE5 India also talked about the new partnership, as he said, “We have an ambitious growth plan charted out for us and through this partnership with Vodafone Idea, India’s largest telecom company, we will leverage synergies between the brands and further bolster our presence across the country.”
Not only this, but Vodafone Idea users will enjoy perks like access to Real-time broadcast of shows that are being telecast on any of the ZEE channels including Hindi and regional channels – ZEE TV, & TV, ZEE Anmol, Zing, ZEE Marathi, ZEE Tamil, ZEE Bangla and more. Customers will also be able to access the ZEE5 content library including TV shows, movies and Before TV content. Subscribers will even get access to original web series, movies, original content in 6 languages and more.