Vodafone UK is the latest to enter the 4G buzz by including 4G to all pay-monthly handset contracts. The service provider has also refreshed its postpaid tariffs. Besides, the operator has ditched its 3G-only contracts.
According to the new revisions, the entry level Standard Bundle packs come with 500MB or 1GB of data along with different bundles of voice and texts. The medium-priced Red Bundle packs offer unlimited voice and texts, in addition to larger data allowances. Its high-priced Red Value Bundles stay similar to Red Bundles, except that they include entertainment choices. The roaming offer Euro Traveller also comes with Red Value Bundles.
Moreover, Vodafone UK tries to woo EE and O2 customers by offering them £20 as welcome credit on their bills, if they opted one of its new pay monthly bundles. The existing 3G contract customers who are in the middle of their contract tenure can upgrade to the new tariffs at a one-off fee of £20. They can upgrade for free as well, if the new 4G plan they chose cost a minimum of £5 per month.
With the new tariffs, “Vodafone aims to offer flexibility and security to enjoy more of what the customers’ love, safe in the knowledge that their line rental cost will remain the same for the contract term”, said Cindy Rose, Consumer Director, Vodafone UK. “Whether they’re passionate about this season’s must-see boxsets on NOW TV, the latest tunes on Spotify Premium, or keeping up-to-date with all the actions on Sky Sports Mobile TV, they can do. Thanks to our 4G network and bigger data allowances”, she added.
However, Vodafone’s new plans are to meet the growing market challenges. In August 2013, the telco launched its LTE service, following which it covered 57 percent of UK population with a rise in new subscriber base to 2.2 million. This was significantly lower when compared to EE, which had 7.7 million signed up consumers then.
Other operators are raising their stakes in the market, which will further intensify the competition for Vodafone. BT’s proposed acquisition of EE, the possible merger of O2 and Three, and Sky’s launch of a Mobile Virtual Network Operator (MVNO) are the latest to be noted in the market.