Vivo Captures Largest Smartphone Market Volume Share in 2024 in India

Vivo, a Chinese smartphone maker, for the first time, has captured the highest share of smartphone market volume in 2024. According to data from Counterpoint Research, in the India Smartphone Market Volume share, 2024, Vivo captured 19% share. It was the largest amongst every brand including Xiaomi, Samsung, OPPO, and Realme. This means that Vivo shipped the highest number of smartphones during the calendar year 2024 in India.

• Make Telecom Talk My Trusted Source
• 
• 

In the value segment though, which is the total value of smartphones shipped, brands like Samsung and Apple were way ahead of Vivo and other smartphone brands. This is because these companies sell super premium devices in the market and thus are likely to capture a lot of value. As per Counterpoint Research, in the India Smartphone Market Value Share, 2024, Apple had the largest share with 23%. Samsung was right behind Apple with a 22% share. Vivo ranked third with a 16% share.

Read More – Apple Got a 7% Share of Smartphone Market in India in 2024

Vivo is also trying to capture the super-premium smartphone market share with devices such as Vivo X100 and Vivo X200 series.

Nothing Emerges as the Fastest-Growing Brand

With launches including the Nothing 2a series and its affordable brand CMF, Nothing emerged as the fastest-growing brand with an impressive growth of 577% in 2024. Motorola also saw impressive growth during the year with 82% growth YoY.

Read More – iPhone 15 in 2025: Does it Make Sense