Videocon D2H one of the leading DTH operators with over 525 channels and services including 41 HD channels, has announced that it is ready for the increased demand for set top boxes in phase 3 of digitisation of analogue TV signals which is scheduled to be completed by 31st December 2015. The company expects phase 3 to be 50 million TV households in terms of size.
TRAI has expressed satisfaction at the progress of the seeding of set-top boxes (STBs) in Phase III areas. TRAI has also advised consumers of urban areas who are still receiving cable TV services without STBs to avail and install STBs before the cut-off date in order to receive uninterrupted TV/services. It has reaffirmed its commitment to meet the deadline in its latest press release dated 8th December. TRAI has been taking steps to create awareness among consumers and stakeholders by holding workshops on the implementation of DAS and consumer outreach programmes.
Mr. Saurabh Dhoot, Executive Chairman, Videocon d2h said, "We welcome the digitisation mandate by Government wholeheartedly and will continue to support this initiative. The latest communication by Government in reaffirming its commitment is encouraging. This will ensure world class services to end consumer and create a level playing field between DTH and Cable."
Consumers who are on analogue cable mode can subscribe to a Videocon d2h digital STB to access uninterrupted services before digitisation is implemented. Existing d2h SD subscribers can upgrade to HD STB for just Rs.999 which also includes 12 months free HD content and 2 months of d2h cinema subscription worth Rs.120. Videocon d2h has ample STBs to cater to the demand of the digitised towns. “Our factory can deliver half a million STBs in one month. So we have one million in hand and we can get another half a million on notice of 30 days, which is good enough to cover any spurts during digitisation,” Videocon d2h executive chairman Saurabh Dhoot had said.