Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

Verizon, the largest telecom operator in USA by subscriber base, is rebuilding its approach towards telecom operations. It is trying to build up a new strategy for customer acquisitions and for retaining customers from the ground up. Earlier, telecom operators like AT&T and Sprint used to follow the standard policy of offering new phones with two-year contracts during which subscribers were tied to its operations, and were not allowed to switch to any another operator.

Earlier this month, Verizon eliminated contracts as well as subsidies for smartphones that went with those contracts. This week, the company said that it will make it easier for customers to bring unlocked devices — a term used to describe devices that do not have software blocking them from being used on other carriers’ networks — to the Verizon network.
These changes could eventually lead to more choices at a wider range of price points for consumers. However, figuring out which devices work on which wireless networks isn’t always easy. Verizon has traditionally made it difficult to use an unlocked phone bought from a company other than Verizon. This is in stark contrast to operators like AT&T and T-Mobile, which have made it easy to bring unlocked devices to their networks for years. Now that things are changing at Verizon, according to Albert Aydin, a spokesman for Verizon. Customers can now visit Verizon’s website and check the ID, such as the IMEI number on their device, to see if it will work unlocked on the carrier’s network.
Verizon is traditionally a CDMA operator unlike AT&T and T-Mobile, both of which use the GSM platform. Verizon operates its LTE network on bands 13, 4 and 2, while also supporting Voice over LTE (VoLTE). The Apple iPhone 6 and Apple iPhone 6 Plus, as well as the Motorola Nexus 6 can be purchased unlocked to be used on Verizon. Unfortunately, many of the low-cost devices from China won’t work on Verizon, not just because they aren’t “certified” by Verizon, but because the technology is not compatible.