Uninor Kicks Off Unlimited Music Campaign With Live Performance

By February 1st, 2011 AT 8:53 PM

This weekend Bangalore saw a musical performance with a twist.

As part of its Unlimited Music Launch, Uninor organized an innovative music concert with the classic retro group Mojo Rising to boost its newly launched Unlimited Music Value Added Services.

For the first time ever, Bangaloreans were enticed by the powerful band performing at a height of over 10 feet on a hydraulic hoarding. The live hoarding provided a breathtaking stage for the performance as Mojo Rising rolled out foot tapping music to keep the audience entertained.

Unlimited Music offers Uninor’s customers access to unlimited music from a collection of over 2,50,000 songs at only Rs 2.50 a day. Customers also get access to services of Caller Tune, My Music Station and Ringtones under the same single platform and one consolidate charge, making Unlimited Music a convenient and user friendly VAS pack.

Mr. Frode Haugen, EVP, Uninor Karnataka Circle said, “At Uninor we have always believed in customer delight and this performance is an extension of that commitment. A 10 feet high hydraulic hoarding with a band of musicians playing live is something that had never been executed in the telecom category before, and we are sure that it has connected with our audience, much like our product – Unlimited Music. Unlimited Music is all about giving people a never before musical experience on their phones at just Rs2.50/day. This performance is just one part of the many on ground promotions we have planned across Karnataka.”

Leave a Reply

Photo and Image Files
20 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
18 Comment authors
ColinamolraviARJUN CHANDRASHEKARAman Recent comment authors
newest oldest most voted

Thanks Aman.That was real good of you.


pls move 1paisa

Recent Posts

d2h Magic Streaming Device Announced for D2h Set-Top Box Users, Available at an Introductory Price of Rs 399

d2h Magic is the new streaming device announced by Dish TV India for the D2h Set-Top Box users. The d2h...

Realme 5, 5 Pro Smartphones With Quad Cameras, Big Batteries Announced: Price and Specifications

Realme today announced the Realme 5 and Realme 5 Pro smartphones in India. The Realme 5 and 5 Pro both...

Nokia 105 Feature Phone With Long-Lasting Battery Life Announced in India for Rs 1,199

Nokia 105 is the latest feature phone from the house of HMD Global. The Nokia 105 was announced just a...