Uninor Kicks Off Unlimited Music Campaign With Live Performance

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This weekend Bangalore saw a musical performance with a twist.

As part of its Unlimited Music Launch, Uninor organized an innovative music concert with the classic retro group Mojo Rising to boost its newly launched Unlimited Music Value Added Services.

For the first time ever, Bangaloreans were enticed by the powerful band performing at a height of over 10 feet on a hydraulic hoarding. The live hoarding provided a breathtaking stage for the performance as Mojo Rising rolled out foot tapping music to keep the audience entertained.

Unlimited Music offers Uninor’s customers access to unlimited music from a collection of over 2,50,000 songs at only Rs 2.50 a day. Customers also get access to services of Caller Tune, My Music Station and Ringtones under the same single platform and one consolidate charge, making Unlimited Music a convenient and user friendly VAS pack.

Mr. Frode Haugen, EVP, Uninor Karnataka Circle said, “At Uninor we have always believed in customer delight and this performance is an extension of that commitment. A 10 feet high hydraulic hoarding with a band of musicians playing live is something that had never been executed in the telecom category before, and we are sure that it has connected with our audience, much like our product - Unlimited Music. Unlimited Music is all about giving people a never before musical experience on their phones at just Rs2.50/day. This performance is just one part of the many on ground promotions we have planned across Karnataka.”


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