Uninor Introduces Unlimited Music Platform

By January 19th, 2011 AT 1:32 PM

Uninor today announced the launch of ‘Unlimited Music’ .Unlimited Music is platform that offers Uninor’s customers access to unlimited music from a collection of over 2,50,000 songs at only Rs 2.50 a day.

Customers also get access to services of Caller Tune, Unlimited Music Station and Ringtones under the same single platform and under one consolidate charge, making Unlimited Music a convenient and user friendly VAS pack.

To subscribe to this unlimited music service, a Uninor Customer simply needs to dial the toll free number 52222 and request this service.

Once subscribed to the service customers can browse through thousands of popular songs across various genres such as Bollywood, International Hits, Popular Music and even Regional Chartbusters as part of this offer.

The Unlimited Music product will be promoted through a very extensive and aggressive advertising and promotion plan. This will include a brand new TVC that will premiere on national channels, innovations on music and movie channels and even tie-ups in cinema halls. The campaign will also include outdoor media (hoardings) as well as radio promotions.

A Happy Geek and a Network Research Engineer with a really cool day job…

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