Transsion Holdings, one of the major smartphone players in the African market is now the country’s fifth largest Mobile Handset player as per the data released by Counterpoint Research. Transsion has emerged as the fifth largest player in the mobile phone industry by capturing 4% market share in Q1, 2018 stated Counterpoint. In India, Transsion Holdings operates under five different brands- itel Mobiles, Tecno Mobiles, Infinix Mobiles, Spice Mobiles and oraimo. With its multi-brand strategy, the company is making a mark in the Indian market. itel and Tecno brands are exclusively designed for the offline market while Infinix operates in the online market, which gives the company edge in both the offline and online markets.
Transsion has a robust pan-India presence with a deep distribution network of 1.05 lakh retailers and 3,000 plus channel partners and the company says it will continue to expand the channel better in 2018 as well. To gain an advantage over other players, Transsion India introduced its after-sales service brand, ‘Carlcare‘, in addition to launching its one COCO (company-owned, company-controlled) service centre in India with over 1,000 service touch points for all Transsion brands.
itel Mobiles has a market share of close to 9% in the Indian feature phone market, and the company is also looking to make a mark in the smartphone space with its recently launched itel S42 smartphone that’s aimed at the offline market. Tecno Mobiles is one more offline brand which is aggressively launching smartphones under the Camon series. Furthermore, Tecno also partnered with IPL team Kings XI Punjab to boost its presence in the market. Counterpoint stated that the Tecno Camon series (Camon i, Camon i Air) helped the company register a growth of 23% QoQ in Q1 2018.
Next up, we have Infinix which is an online-only brand and launched the Hot S3 recently. The Infinix Hot S3 is an excellent value for money smartphone because it offers a 4000mAh battery, 20MP selfie camera and Snapdragon 430 SoC at Rs 8,999. Transsion Holdings is now looking to increase its market share by targeting the sub Rs 10,000 price point which is the heated segment in the country right now.