New Trai Tariff Regime Increases HD Channel Choices, Affects Prices and Viewership

The Trai tariff regime brought significant changes to the DTH and broadcasting industry. The first effect of the new implementation was seen in the pricing, and the apparent ripple of the change was that the subscribers now enjoyed more HD channels and greater flexibility when it came to choosing their own channels. Now slowly, the effects of the new Trai tariff regime are also beginning to show on the viewership and the ad revenue of the channels as well. While it is easy to simplify the effects of the new regulations brought into effect, it is also true that the Trai tariff implementation is bound to have an even greater impact in the industry. For instance, Delhi based Siti Cable which is a prominent provider in the area introduced 80 new channels in its portfolio as a result of the new tariff regime which was previously not there.

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Siti Cable Adds Nearly 20 New HD Channels

Coming to Siti Cable, right after the new pricing came into effect, the local operator has added 20 HD channels to the list. Some of the HD channels include Aajtak HD, Times Now HD, MTV HD, UTV HD, ESPN HD, Zee Talkies HD and so on. Notably, these HD channels were not present earlier.

Cable Operators Now Enjoy Even Pricing

The main effect of the new rule is observed for the operators as even though the prices seem higher than usual for the subscribers, the cable operators are the ones which will now enjoy even prices. These operators previously were a victim of discriminatory pricing as the small networks had to pay a premium price for a few channels which went as high as Rs 50 per subscribers for a single channel. But, with the new mandate in place now, the channel prices won’t exceed more than Rs 17 that too for an active connection and all the cable operators will be subject to even pricing. Previously, the giant cable networks used to enjoy much better negotiation power for channel pricing as compared to the small cable operators.