Set Top Box Market registered an annual shipments of 18.48M in India, Number of HD Set Top Box on Rise

By August 11th, 2014 AT 7:04 PM

Indian Telecom industry is witnessing a paradigm shift with a sharp increase in the DTH Subscribers and the local cable operators shifting towards Digital set top box. The Digital set top box manufacturers are in fact reeling under the demand after Government gave directives to digitize the Analog network which included the vast cable TV platform.

The Set Top Box market is expected to gross $1877.3 million by 2017 pegging the CAGR at 26% from 2012-2017. Electronics Set Top Box market remains one of the highly paced industry in India with the STBs registering an annual shipment of a whopping 18.48 million units. Brand wise Technicolor took the lead followed by Skyworth and Cisco. This growth is propelled by the fact that consumers are moving towards high end HD television which beckons better Video Quality and playback. The DTH operators are attempting to achieve a higher rural penetration with affordable regional packages.

The market has very few players and most of them are foreign OEMs. The reason why local ecosystems are not blooming is the slim profit margins and cut throat competition. Government has setup some sops like the homegrown CAS (Conditional Access System) and has spiked the import duty.

Source: 6Wresearch India Set Top Box (STBs) Market Annual Tracker Note: Others include IPTV, OS based STBs and Terrestrial STBs

The Indian Market is still dominated by the Standard Definition STB but recently the number of HD STB is climbing steeply and as of today constitutes a considerable chunk at 38%.

The Trending Technology Carousel includes 4K STB, WiFI STBs, Operating System based STBs (like Google Chromecast). Simmtronics Semiconductors which manufactures Mobiles and Tablets along with being a OEM Hardware Supplier for many brands has plans to invest $5 Million and Setup its STB manufacturing unit in India. The entire market will be divided with once the STBs with Internet sharing arrive, these STBs also have a potential to dent the market share of Apple Tv and Google Chromecast.

Mahit Huilgol is a Mechanical Engineering graduate and is a Technology and Automobile aficionado. He ditched the Corporate boardroom wars in the favor for technology battle ground. He is also a foodie by heart and loves both the edible chips and non-edible silicon chips.

1
Leave a Reply

avatar
Photo and Image Files
 
 
 
1 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
1 Comment authors
Tharun George Recent comment authors
newest oldest most voted
Tharun G

These STB are no longer dumb boxes. It has a processor (SoC) like on smartphones which is even able to decode 4K video. It also has memory and HDD for recording. It is like a mini computer.

Wait till Reliance Jio launches its 4G most advanced set top box.

Recent Posts

Airtel Online Store: Samsung Galaxy S10+, iPhone XR and More Devices Available Available on EMI Basis

Since last year and after the start of the data tariff war in the telecom industry, Bharti Airtel is trying...

Bharti Airtel Gains an Upper Hand on Reliance Jio by Adding More Broadband Subscribers in a Month

For the first time since the commencement of operations of Reliance Jio Infocomm Ltd, Bharti Airtel has added more subscribers...

Tata Sky and Airtel Digital TV Start Offering Free Sports Channels for All Users

After rainy days for the DTH providers post the introduction of the new Trai tariff regime, it seems as if...