Telenor Gets Aggressive in India: 4G Trials, Free WiFi, More Funds & Others

By September 26th, 2014 AT 12:00 PM

Uninor currently has spectrum on 1800 MHz band in 7 circles and offers 2G GSM mobile & data services in 6 circles at the cheapest rate with a tagline of ‘sabse sasta’ to 33.9 million customers.

Project Sampark:

Launched in early September this year Uninor aims to increase women’s access to the use of mobile phones and to promote solutions towards women’s barriers to mobile usage. The initiative is co-funded by GSMA’s Mobile For Development Foundation, Inc. via its Connected Women programme. The pilot project is running in 87 villages of Aligarh district of UP West.


Telenor is using its rural penetration expertise in India with regional innovations. After introducing milkmen and autorickshaw drivers Uninor, under its project ‘Blue Petal’ & ‘Shop on Wheels’ has launched Bikes with Point-of-Sales features in UP & Gujarat.

New Fund of Rs 600Cr:

Telenor will pump another Rs 600Cr to install more base stations across its existing 6 circles. This year the company has already invested Rs 235cr for expanding network.

4G Trials in this year:

Morten Karlsen Sorby, the new CEO of Uninor said that 4G trials will begin this year. Uninor acquired unified spectrum in 1800Mhz band in 7 circles and they will use this airwave for testing LTE-FDD. Eventually LTE-FDD over 1800Mhz is the most popular LTE deployment across the globe. Sorby explained commercial rollout will follow as 4G handset ecosystem grows.

Well there is no update on Uninor’s expansion plan in other circles. I think certainly the plan is there, but until the news of new auction comes the company will not speak of it.

Free WiFi on Uninor Stores:

On the event of Customer First Day Uninor begins offering free WiFi on its 400 retail outlets where customers can enjoy free mobile internet. The company also opens new 100 outlets in 6 circles.

With > 1,500 stores and 3.65 lakh points of sale (pos), Uninor has the second largest distribution network in its 6 operating circles.

With several customer centric approaches Uninor is definitely creating its own attraction in the market. “Through the entire life cycle of our customers, we focus on providing affordable tariffs plans, build strong distribution network to provide convenience recharges, offer customized tariff plans and assistance on special services,” Uninor Chief Marketing Officer Rajeev Sethi said.

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