Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Tata Sky has reduced the Set-Top Box price for Multi TV customers now. As per the latest information available, Tata Sky will now provide a new HD Set-Top Box for Multi TV connections at just Rs 999. To recall, the DTH operator used to charge Rs 1,199 from the customers for a new HD STB, but now, the same charges have been reduced by Rs 200 to make it Rs 999. Currently, a new Tata Sky HD Set-Top Box costs Rs 1,499, whereas an SD box costs Rs 1,399. Tata Sky introduced Diwali offer a couple of months ago as part of which it shipped SD and HD STBs at Rs 1,099 and Rs 1,199, respectively. Oddly, the SD Set-Top Box costs Rs 1,199 for Multi TV users. It’s clear that Tata Sky is looking to push HD STBs for Multi TV customers by offering them at lower prices.

Tata Sky Offering New HD Set-Top Box at Rs 999 for Multi TV Users
As part of the company’s Multi TV policy, every Tata Sky customer can take up to three Multi TV connections which makes a total of four connections, including the primary one. For the primary connection, the standard Set-Top Box charges of Rs 1,399 for SD box and Rs 1,499 for HD box will be applicable. But users can avail discounts on secondary connection Set-Top Boxes.
Tata Sky will charge Rs 999 from the users for a secondary HD Multi TV Set-Top Box, whereas an SD Set-Top Box can be availed for Rs 1,199. It’s weird to see Tata Sky charging more for an SD connection that SD connection, but it also shows the company’s intentions of acquiring more HD users.