Tata Sky HD Set-Top Box Now Retailing for Rs 1,499, Price Reduced by Rs 300

Tata Sky has been making some consumer-centric moves over the last few months as the operator is looking to increase its user base and become the top firm in the industry, beating Dish TV. Earlier, Tata Sky has slashed prices of its set-top box by Rs 400, and now, Tata Sky’s HD set-top box is available at just Rs 1,499, compared to the older price of Rs 1,800. Tata Sky’ SD set-top box is available at Rs 1,399 in the country, right now. On the flip side, Airtel Digital TV is charging Rs 769 for the HD set-top box and Rs 569 for SD set-top box. These are just the set-top box charges from the company and there will be additional installation and engineer charges applicable for every user who chooses a new Tata Sky connection.

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Tata Sky New Price Cut on Set-Top Boxes

Previously, the price cut on the Tata Sky set-top boxes was introduced for the two HD and SD variants being offered by the DTH service provider. This price cut reduced the prices of the two models of Tata Sky STBs by Rs 400, and this meant that the SD variant of Tata Sky STB was available for Rs 1,600, whereas the HD variant of the Tata Sky STB was available for Rs 1,800. However, with a new price cut on its set-top boxes, Tata Sky connection has become even more affordable and attractive for the new subscribers planning to choose the operator.

This new price cut on Tata Sky set-top boxes brings down the price of the SD set-top box down to Rs 1,399, whereas the cost of the HD set-top box from Tata Sky has come down to Rs 1,499. This means that Tata Sky has slashed the prices of its SD STB by Rs 200 more and the price of the HD set-top box of Tata Sky has been slashed by around Rs 300.