Currently, OTT applications and live TV applications are all the fad in the market. These apps have allowed the smartphones users to bring TV on their small screens and owing to these OTT platforms, the subscribers of various telecom operators are able to access many live TV channels without having the need to turn on their TVs. This has been especially beneficial for the people who like mobility, as now the subscribers can access these channels on the go, regardless of where they are. However, this has hurt the DTH operators as somewhere the viewers are diverting their attention to these platforms. To counter this, one of the popular DTH service providers, Tata Sky is providing its own application with live TV access. As you would expect, this app competes with Reliance Jio’s JioTV app. But how do they actually compare? Let’s find out.
So, while looking at the Live TV applications available to the subscribers, there are few things that the viewers look for, and the topmost parameter seems to be the availability of channels. The more channels that are available on a live TV app, the better the chances of it being used by the subscribers simply because of a more extensive viewer base. Currently, Reliance Jio’s live TV app, Jio TV is the leading one when it comes to the number of channels. The application offers a whopping 647 live TV channels to its subscribers. This count, when compared to the other live TV channel, seems to be more by a vast stretch. Tata Sky, on the other hand, is currently providing slightly more than 400 channels.
On the other hand, we have the Tata Sky application, which also avails live TV services to its subscribers. The DTH service provider does not have a dedicated application where it can ship live TV, but instead, it is available as a feature in the My Tata Sky app only. But now, in this app, Tata Sky is offering over 400 live TV channels. To recall, previously the DTH service provider used to offer less number of TV channels, but slowly to keep its subscriber intact on its platform and to avoid the churn to other apps like JioTV, Tata Sky is slowly focusing its effort on the live TV feature of its app.
It is also worth noting that the Tata Sky subscribers will be able to access these channels on the web as well. This is another area where Tata Sky has the edge over Reliance Jio, as till now, Jio does not have a web version for its JioTV app, although there exists a JioCinema web version. Therefore, it will be interesting to see how the rivalry between the DTH platform and the new telecom leader, Reliance Jio proceeds in the OTT front.