Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

The Telecom Regulatory Authority of India (Trai) has introduced a new tariff regime in India which heavily regulates the pricing of channels and channels packs from all broadcasters. With the new mandate in effect from December 29, the DTH providers and cable operators are now under the pressure to list their new pricing. This new tariff regime grants more flexibility to the subscribers as they will have the power to choose whatever channel they watch, and pay specifically for those channels. This new pricing will also be advantageous for some broadcasters. The leading DTH provider of the country, Tata Sky will have the edge over the others as the platform boasts of having the most number of HD channels, whereas Airtel Digital TV and Sun Direct remain on second and third position respectively. Other DTH providers like Dish TV and D2h remain behind in the number of HD channels mainly due to lack of English and South Indian content.

Tata Sky and Airtel Digital TV Take the Lead
Trai has revealed that there are a total of 95 HD channels present in India right now, out of which Tata Sky provides 92. Also, it is worth noting that out of the total 95 channels, 44 channels are of English and Sports category meaning that they have a mass appeal across India. 4 channels out of the total are kids channel, and the rest 47 channels are regional channels like Marathi, Hindi, Tamil and more.