Tata Docomo’s Network Quality Matches with TRAI Benchmarkings

Tata Docomo's Network Quality Matches with TRAI BenchmarkingsTata Docomo has launched a series of 8 Television Ad’s that will magnify the theme ‘no getting away from the network that connects always.

This message is reinforced with a strong support basis the TRAI Quality of Service report for all operators.

As per this report, the Tata DOCOMO network delivers on all network quality parameters, as set by TRAI.

Over the last 2 years, they have been able to complete the ramp-up of their network to support 2G as well as 3G services.

Most of the communication around network by various operators in the category previously has ended up narrating a storyline on the strength of network, primarily around the expanse of coverage.

However, over the last few years and more so, since launch of 3G, the erratic network connectivity even in ‘covered areas’ has become a key irritant for the consumer.

In fact, ‘continuity of network’ is emerging as a stronger driver of network satisfaction than geographical expanse of coverage. The new communication from Tata DOCOMO hence maintains a humorous tonality while delivering network assurance across all the TVCs.

They have tried to talk up their network delivery with this new ‘continuity’ dimension in a manner that consumers decipher the benefit of a network in their own manner.

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86 Comments on "Tata Docomo’s Network Quality Matches with TRAI Benchmarkings"

 

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akshay
October 21, 2011 4:53 pm 4:53 PM

TRAI network quality is poor or Tata Docomo’s network quality is poor

R R Kumar
October 15, 2011 8:15 pm 8:15 PM

@tanvi…..docomo needs to improve a lot. But I am sure it will improve.

Tanvi
October 15, 2011 6:44 pm 6:44 PM

I am a tata docomo tamilnadu circle customer. My friends are not able to call me from their bsnl punjab and up numbers. They get the error msg – this phone number is not available.

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